Tyre manufacturer Goodyear has awarded its creative duties to Euro RSCG, Delhi, while the media duties have been entrusted to Media Planning Group (MPG), Delhi. While McCann-Erickson was handling the creative duties, media was being handled by Universal McCann. The account size is estimated to be upwards of Rs 10 crore.
Commenting on the account win, Satbir Singh, Vice-President, Creative, Euro RSCG said, “We are really happy to work on such a big a brand like Goodyear. We will be working on a 360-degree strategy involving print, television, outdoors, etc.”
Vishnu Mohan, CEO, Asia Pacific, MPG, said, “We are looking at integrated planning across all forms of media. Our focus would be on a 360-degree approach and efficient innovation. We have already started some work for Goodyear.”
Goodyear, which has annual sales of over $15 billion, has a presence in six continents and operates from 80 facilities in 28 countries. All this has been achieved with a team of 85,000 people. Goodyear has been present in India for over 80 years now, with two plants, one each in Ballabgarh and Aurangabad.