The decision to broadbase Fortune from being a financial specialist agency seems to be paying off. The second agency from JWT has already secured four new businesses in 2006, the recent one being Casio Digital Watches. At the same time, the agency has roped in Group Heads – Shamik Sengupta and Ferzad Vairyava – for the creative function. Both Sengupta and Vairyava were with Leo Burnett prior to moving to Fortune.
Prior to Casio, the company had added Toshiba Home Appliances, and before that it had bagged The Times of India as a roster agency as well as D’Damas. Speaking on the Casio win, Suranjan Das, Fortune, VP and GM, said, “Casio has been in India only through the import route. However, they are now entering the market on their own and have been looking for a strategic and creative partner. We are very excited to have won this responsibility.”
Das explained that nothing had been finalised in terms of account size of the business. “Decisions on various fronts are yet to be crystallised and we are in talks with them in this regard. However, as of now, there is nothing that can be said,” he added.
Elaborating on the new people who have come on board, Das said, “So far, the client servicing unit has seen some executives recruited directly for Fortune, but the majority at the senior levels have been outsourced from JWT. Now that we have four businesses, we have added experts on board. Shamik and Ferzad will look after all these four businesses. They will be given teams and will be playing the roles of group heads in the creative function.”
Sengupta looks after the art function, while Vairyava is the Copy Director. Both report to Das.
It may be noted here that Fortune’s decision to broadbase itself became functional in 2006 and these businesses have come in the last two months. Speaking on the performance of the agency, Das said, “We have kept it quiet despite the changes in the last two months as we are getting the backend in place. But things are turning out for the better with these new wins and the teams coming in place. We are very confident of the road ahead.”