GolinOpinion, the PR agency from the marketing services cluster of MullenLowe Lintas Group, has won the PR mandate for Dr. Oetker, a leading food brand of western cuisine in India. The agency was appointed after a multi-agency pitch and was granted the mandate for its distinctive PR and creative approach.
The agency’s role would be to build a strategic framework for Dr. Oetker India by establishing the brand’s core values that define it globally and strengthen the positioning of the brand as a leader in the western cuisine sector in India.
Commenting on the appointment, Oliver Mirza, MD & CEO, Dr. Oetker India, said, “We needed a strategic communication approach, innovative ideas and a self-motivated team with a passion that resonates with our ideology. GolinOpinion came out as the right partner for our approach and we are confident that with this partnership we will be able to build and communicate our vision.”
Commenting on the win, Ameer Ismail, Executive Director, GolinOpinion, said, “We are delighted to have won the PR mandate for Dr. Oetker India. It’s amazing to see the positive inroads the brand has managed to make in India. We are excited with the vision they have drawn up for India and hope to achieve path-breaking results for them in the coming future. In this ever evolving PR industry, Dr. Oetker is a prestigious food brand that believes in taking every aspect of communication and brand value to the next level.”