Top Story


Home >> Advertising >> Article

GolinOpinion wins PR mandate for Dr. Oetker India

Font Size   16
GolinOpinion wins PR mandate for Dr. Oetker India

GolinOpinion, the PR agency from the marketing services cluster of MullenLowe Lintas Group, has won the PR mandate for Dr. Oetker, a leading food brand of western cuisine in India. The agency was appointed after a multi-agency pitch and was granted the mandate for its distinctive PR and creative approach.

The agency’s role would be to build a strategic framework for Dr. Oetker India by establishing the brand’s core values that define it globally and strengthen the positioning of the brand as a leader in the western cuisine sector in India.

Commenting on the appointment, Oliver Mirza, MD & CEO, Dr. Oetker India, said, “We needed a strategic communication approach, innovative ideas and a self-motivated team with a passion that resonates with our ideology. GolinOpinion came out as the right partner for our approach and we are confident that with this partnership we will be able to build and communicate our vision.”

Commenting on the win, Ameer Ismail, Executive Director, GolinOpinion, said, “We are delighted to have won the PR mandate for Dr. Oetker India. It’s amazing to see the positive inroads the brand has managed to make in India. We are excited with the vision they have drawn up for India and hope to achieve path-breaking results for them in the coming future. In this ever evolving PR industry, Dr. Oetker is a prestigious food brand that believes in taking every aspect of communication and brand value to the next level.”

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...