LIC Mutual Fund has appointed Goldmine Advertising as its creative agency. As per the mandate, the agency would be responsible for LIC Mutual Fund’s media planning, ATL, BTL and Digital activities.
Commenting on the development, Gautam Nagrath, President, Goldmine Advertising, says, “Being chosen by a prestigious company like LIC Mutual Fund is a proud moment for us. In this changing and challenging environment of financial business, it’s critical for us to redefine the way a financial company is portrayed and perceived. We are definitely ready for this challenge and are working on some effective new ideas.”
According to the press release, LIC Mutual Funds targets to achieve assets under management of Rs. 25,000 Cr by March 2017. It plans to be one of the top three players in the Mutual Fund industry with a target of Rs. 1 Trillion over the next three years.
Aastha Singla, Digital Marketing Head, Goldmine Advertising said, “The digital space is right now extremely active, raking in a good amount of eyeballs. It is very important for a company like LIC Mutual Fund to make its presence felt in this space and we are geared up to take on this mission. As digital space has audiences raging from all ages, our campaigns and activities are packaged in a manner that will be easily understood and accepted by one and all.”