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Goibibo cuts through the white noise to highlight travel booking experience

Goibibo cuts through the white noise to highlight travel booking experience

Author | exchange4media News Service | Saturday, Feb 22,2014 10:50 AM

Goibibo cuts through the white noise to highlight travel booking experience

Online travel portal has rolled out a new TVC to fortify its position as the preferred Online Travel Agent (OTA) for consumers with its promise of getting bookings done.

The ad espouses the doctrine with the tagline ‘Bookings Done Dona Done Done’. It highlights the site’s unique offerings – lowest hotel prices, fastest flight booking and instant refund. The TVC furthers the idea of how frequent travelers can save maximum time as well as money by making hassle-free bookings through the reliable, cost-effective and expedient medium of

Conceptualised by JWT India, the TVC shows a young, formally dressed urban professional who is dancing his way through the various features of the portal that make travel bookings on such a cakewalk. It captures the peace of mind that stress-free booking solutions ensure.

Sanjay Bhasin, MD, said, “Through the new TVC, we aim to really pin down our unique offering as an Online Travel Agent (OTA). It highlights the fact that while other players in the market are also involved in giving incentives and better bargains to win the consumer trust, we would rather concentrate on simplifying and streamlining the entire travel booking experience. The USP of our site is the assurance of easy, convenient and trustworthy bookings, which is what makes us gain relevance and credibility among others.”

Udayan Chakravarty, Creative Director, JWT Delhi added here, “You don’t go to a travel bookings site for memories. You got actual travel for that. You don’t go to it for developing an urge for travelling. Your life, personal or professional, needs to do that for you. You don’t go to it for this that and the other. You go to it just to get the travel booking done. The ad cuts through the white noise and says just that.”

Campaign Credits:
ECDs: Sundar Iyer and Vinayak Gaekwad
CDs: Rohit Dhamija and Udayan Chakravarty
Planning: Megha Manchanda
Servicing: Neetika Aggarwal, Akshat Singh, Shashwat Varma
Production House: Boot Polissh Films
Director: Siddharth Sikand
Producer: Amrita Mahindroo

Watch the ad here…

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