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Godrej Soap ropes in e-tailers to Website

21-December-2000
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Godrej Soap ropes in e-tailers to Website

In a bid to promoted its recently launched online shopping Website—www.godrejmall.com—Godrej Soaps has recently kicked off an aggressive online advertising campaign which includes banners display and consumer offers specially designed for the Netizens.

As part of its e-tailing strategy, the company has tied up with a host of e-tailers which include clicknorder.com, jaldi.com and indiaplaza.com.

At present Godrej products are available online in Delhi, Mumbai and Ahmedabad. By March 2001, the company plans to extend its online distribution services to eight major metros across the nation.

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