Godrej HIT has tied up with Mumbai Dabbawallas to sensitise 100,000 homes this World Health Day. The campaign goal is to educate consumers that cockroaches spread diseases hence the need to eliminate them with LAL HIT.
Every year World Health Organization selects a priority area of global public health concerns. This year the theme is food safety wherein WHO is alerting people on the importance of safe food and how to prevent food from getting contaminated. WHO in its safe food manual has identified cockroaches are one of pest that carries disease causing harmful microorganisms and can infest food leading to diseases like diarrhea, dysentery, gastroenteritis and many more.
Supporting the WHO campaign, this world health day HIT has taken a step forward to spread awareness that cockroaches spread diseases by contaminating our food therefore to protect our children and family’s health we need to eliminate cockroaches from our home and kitchen.
Speaking on the occasion Ajay Dang, EVP Marketing, Home Care, Godrej Consumer Products Ltd, said, “Godrej Consumer Products Ltd (GCPL) has always focused on making the lives of their consumers brighter and better. Through Godrej HIT, the leading household-insecticide spray, GCPL has been creating awareness that cockroaches invade our homes from dirty drains & sewer pipes and hide in the corners and crevices of the kitchen which are out of our reach and spread diseases by contaminating food, water, utensils, etc.”
The integrated marketing campaign will reach people across the country through multiple media platforms. In Mumbai to amplify the message GCPL will be associating with the Mumbai Dabbawallahs on World Health Day, 7th April to reach out to 100,000 homes to educate people on the threat of cockroaches.
To achieve this objective HIT will be present across key media touch points like TV, print & digital media on World Health Day.
In Mumbai, HIT is partnering with Dabbawalas to reach out to 100,000 homes to highlight the fact that cockroaches spread diseases by contaminating our food, water and utensils. Each Dabba will carry a message tag and consumers of Dabbas will get an opportunity to participate in a contest. The 360 degree activation will include all media platforms, including TV, digital, social media and on ground.