Top Story


Home >> Advertising >> Article

Godrej Group Corporate Masterbrand creative mandate moves from J Walter Thompson to Creativeland Asia

Font Size   16
Godrej Group Corporate Masterbrand  creative mandate moves from J Walter Thompson to Creativeland Asia

The Godrej Group, one of India's leading conglomerate and consumer brands, has moved its creative mandate for its Corporate Masterbrand from J Walter Thompson to Creativeland Asia.

“Godrej Masterbrand is extremely excited to have CLA on board as the creative agency. Look forward to working with them on many successful and award winning campaigns. With their deep knowledge of the Godrej brand and their unique approach it will be a win-win partnership for us.” Said  Shireesh Joshi‎ COO, Strategic Marketing Group at Godrej, confirming the news to exchange4media.

“The Godrej Masterbrand is more than a mandate, it is a responsibility. Especially given the fact that it straddles such a varied portfolio from FMCG to real estate to consumer durables, across multiple geographies. We spent a year and a half getting a deep understanding of the history, the culture and the legacy of Godrej before even attempting to pitch for the Masterbrand. Creativeland looks forward to contributing strategically towards an ever evolving and contemporary Godrej Masterbrand.” Said Sajan Raj Kurup Founder & Creative Chairman Creativeland Asia, on winning the mandate.

It maybe recalled that in March 2013, the Godrej Group, launched the integrated campaign of 'Ideas that makes life brighter' that focused on enhancing the brand's emotive appeal by showcasing the breadth of fresh ideas from within the Group to consumers.

The Group had also announced actor Aamir Khan as the Face of 'Ideas That Make Life Brighter/Har Idea Se Zindagi Muskuraye', aiming to have a stronger emotional appeal and Consumer Connect, as part of its overall MasterBrand strategy. 

For the record the Godrej Group has grown into a 4.1 Billion conglomerate, and has a varied portfolio namely FMCG, Real Estate & Investments, Agri portfolio, Office and Consumer durables, Industrial portfolio and Home Appliances. The Group runs global operations in over 20 countries.

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.