The Godrej Group, one of India's leading conglomerate and consumer brands, has moved its creative mandate for its Corporate Masterbrand from J Walter Thompson to Creativeland Asia.
“Godrej Masterbrand is extremely excited to have CLA on board as the creative agency. Look forward to working with them on many successful and award winning campaigns. With their deep knowledge of the Godrej brand and their unique approach it will be a win-win partnership for us.” Said Shireesh Joshi COO, Strategic Marketing Group at Godrej, confirming the news to exchange4media.
“The Godrej Masterbrand is more than a mandate, it is a responsibility. Especially given the fact that it straddles such a varied portfolio from FMCG to real estate to consumer durables, across multiple geographies. We spent a year and a half getting a deep understanding of the history, the culture and the legacy of Godrej before even attempting to pitch for the Masterbrand. Creativeland looks forward to contributing strategically towards an ever evolving and contemporary Godrej Masterbrand.” Said Sajan Raj Kurup Founder & Creative Chairman Creativeland Asia, on winning the mandate.
It maybe recalled that in March 2013, the Godrej Group, launched the integrated campaign of 'Ideas that makes life brighter' that focused on enhancing the brand's emotive appeal by showcasing the breadth of fresh ideas from within the Group to consumers.
The Group had also announced actor Aamir Khan as the Face of 'Ideas That Make Life Brighter/Har Idea Se Zindagi Muskuraye', aiming to have a stronger emotional appeal and Consumer Connect, as part of its overall MasterBrand strategy.
For the record the Godrej Group has grown into a 4.1 Billion conglomerate, and has a varied portfolio namely FMCG, Real Estate & Investments, Agri portfolio, Office and Consumer durables, Industrial portfolio and Home Appliances. The Group runs global operations in over 20 countries.