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Godrej Ezee achieves Superbrand status

09-May-2007
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Godrej Ezee achieves Superbrand status

The Superbrands Council, UK, has accorded Godrej Ezee the Superbrand status. Godrej Ezee is a specialist cleaner for special clothes marketed by Godrej Consumer Products Ltd (GCPL).

The Superbrand status was conferred upon Godrej Ezee based on perceived brand image, brand mindshare, goodwill with consumers, consumer loyalty, trust and emotional bonding with the brand. Godrej Ezee is the only premium fabric care brand to be awarded a Superbrand status.

HK Press, Executive Director and President, GCPL, said, “I am happy that the Superbrands Council has conferred this recognition on Ezee. We are leaders in this category, and over the years our consumers have trusted us implicitly for their special cleaning requirements. Only the best and the most reliable brands are eligible to become a Superbrand. So it is a matter of pleasure and pride that Godrej Ezee has joined the elite group of brands that are of truly international standards.”

Launched in 1983, Godrej Ezee liquid detergent has been a trusted specialist for clothes that require special cleaning. The detergent is specially formulated with a pH-balanced base. According to a press communiqué, Ezee is the market leader in the liquid detergent category with an overwhelming 80 per cent value market share and the only Indian detergent of any form to have the Woolmark certification.

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