After months of preparation and anticipation, the Advertising Agencies Association of India (AAAI) instituted GoaFest is finally here. The event kicks off on Friday in Goa with an Advertising Conclave. Most of the bigwigs of the advertising industry would be seen in the ‘beach city’ delving on the theme ‘What Ails the Advertising Industry?’
AAAI President, Srinivasan K Swamy, expressed that the need for such a title came from the fact that the advertising industry, though seeing growth, had its share of issues and setbacks as well. “There are various challenges discussed on numerous problems – issues raised from both advertising experts and clients. In this conclave, we will take a hard look at these issues.”
The four-hour long Advertising Conclave will see as many as 150 participants drawn from members of the Indian Broadcast Federation (IBF), Indian Society of Advertisers (ISA), Indian Newspaper Society (INS) and the AAAI. In a bid to encourage more discussions than presentations, the association has designed this conference in the form of panel discussions, with nearly 15 speakers in a panel.
The speakers would delve into an issue for 10 minutes, which would be followed by audience interaction. “The idea is to be posed with questions, so that we see some solutions also coming from the discussion,” said Arvind Sharma, Chairman, Leo Burnett, “We would observe this across the sessions today,” he added.
The expectations from industry experts are on similar lines. TBWA’s Kurien Mathews said, “A debate or discussion – whichever way it turns out – would be beneficial to look at the larger picture and it is very important to get a view of the larger picture.”
Seconding that, Saatchi & Saatchi’s Kamal Basu said, “It is excellent for the younger generation in advertising. Our entire office is at the event to make the best of it.”
AAAI sure has raised expectations from the Awards. The event commences on April 28, 2006 at 3.00 pm and is expected to go on till 7.00 pm.