As Goafest 2017 enters its third day, exchange4media spoke to some of the nominees across various categories. Here is what they had to say:
Chief Creative Officer,
J. Walter Thompson India
It is an honour to be recognized at Goafest as it’s the undisputed National Award for Indian Advertising and Marketing campaigns. J.Walter Thompson has been leading the pack with the most number of Abbys for the last three years in a row. I’m looking forward to an encore this year too, as we have the highest number of shortlists. We are proud of our work for brands such as Pepsi, Mountain Dew, Gatorade, Nestle, GSK, Hero Motors, Godrej, ITC, Unilever, Apollo, Diageo, and The Hindu.
CEO & Managing Partner,
L&K Saatchi & Saatchi
We have had around 31 nominations this time, and we are extremely happy that almost all the work we had nominated was shortlisted across categories. Some of them are already international winners, like the Thomas Cook work which has won in Cannes. We will be very surprised if it does not win. Most of our work - be it for Thomas Cook, Pepperfry, Jockey, Renault, Hero Salute, Cadbury’s Eclairs... has been exposed to the consumer in a big way.
Chief Creative Officer & Co-founder,
Happy to see lots of shortlists for us, and hope the conversion would be great.Every year, we have been among the top two most awarded agencies at Goafest and many other awards. We have a good body of work shortlisted this year for Airtel, Adidas, Panasonic, Dulux, etc., which I feel hasa good chance of winning.The Adidas Odds campaign is already picking top honours at many award shows, most recentlyat Adfest.It was the only campaign to win an Integrated award in the entire APAC region. We wish to win some solid metals here too and top the table, fingers crossed!
Founder - Director,
I was really looking forward to this year’s Goafest as Scarecrow had entered ads across diverse categories as compared to previous years, where we only used to focus on the Radio category. Some of the work entered by us, which I feel should do well, are the 11-minutes anti-smoking PSA film, a project collaboration with Y&R Dubai for the Lifesaving Lightning Billboard Project, and the Half Bag project for Spykar. This was a year of collaborations for us.
Chief Creative Officer,
We were very harsh on ourselves during our own internal selection process, which is why we entered only two pieces of work – #HairleysAngels for Jaslok Hospitals and #KillTheRealDemons for Mortein. Both are inspired pieces of work, created and executed in partnership with our clients - Jaslok Hospitals and Reckitt Benckiser, respectively. And both were shortlisted and nominated in all the categories they were entered in. I have high hopes from #HairleysAngels.
Chief Creative Officer,
The Social Street
We have had quite a few shortlists across creative and media categories. Overall, we have tried to create interesting work for our clients,but some of our campaigns which stand out include work for Britannia Good Day, Wildlife Conservation Trust, Health Assure, Wood Arts, and Carnival Cinemas. We’re keeping our fingers crossed and expect a good performance. I always look forward to Goafestto see some outstanding stuff by young talent. Overall, we are here to celebrate good work.
NCD, Dentsu One
Goafest is always very thrilling and we are looking forward to being the Number 1 this year. What we are really excited about is getting shortlisted in categories such as Mobile, Digital, Brand Activations, Brand Promotions, etc., as against traditional entries such as Print. It is a testimony of the fact that the world is changing and we are not just adapting, but also winning in the changing world. Airtel – Lifesaving wallpapers is that one campaign I am really betting on;it is a new-age marketing solution.
Managing Partner, Sparkt
Sparkt is a collaboration of data sciences and emotional intelligence to bridge need gaps with creative and experiential solutions. Partnering Star Plus gave us the ideal canvas to bring alive compelling ideas that straddle both story-telling and technology. We produced exclusive 360-degree content for the show Ishqbaaz, a mobile banner innovation leveraging haptic technology for POW BandhiYuddhKe, both a first by a Hindi GEC, and partnered the brand in championing the promise of NayiSoch with path-breaking national campaigns to unlock the limitless power of women, since its launch in October 2016.
CEO, Dentsu Media
We are really proud of our campaign #DaanUtsav. Going beyond the common appeal to give money, we encouraged people to open their hearts and give a gift of compassion, i.e., #DaanUtsav, a simple yet impactful #Giveanoff to those who relentlessly toil for us. The idea was to strike an emotional chord with the consumer on the importance of being compassionate. The outcome: Dentsu Media and Dentsu One did just that, opened their hearts and collaborated on a pro-bono basis to deliver a multimedia campaign with as many as 6.5L video views in just four days time and thousands pledging support.
CEO, Interactive Avenues
Being recognized at Goafestmeans a great deal for us. We have received a substantial number of shortlists across categories this year and are hopeful of bringing back a few Abbys as well. What excites us about Goafest is that they recognize the creative work done across sectors by agencies. We have done some incredible work last year for our clients and are excited that some of them are being celebrated at Goafest this year.