Top Story

e4m_logo.png

Home >> Advertising >> Article

Goafest 2016 Young Abby Gold Winners donate their winning prize to fight gender violence

03-May-2016
Font Size   16
Share
Goafest 2016 Young Abby Gold Winners donate their winning prize to fight gender violence

In a refreshingly selfless move, the winners of Goafest 2016 Young Abby Awards – Bodhisatwa Dasgupta & Nitesh Sah – have requested the Abby Awards Governing Council to cancel their trip to the Cannes Advertising Festival that they won and donate the money to an NGO that woks in elimination of gender violence.

Dasgupta and Sah, both currently employed at JWT, had won the coveted Gold medal of the newly launched Young Abby Awards at the recently concluded Goafest 2016. The duo had won the metals and much accolade for their campaign against gender violence and were scheduled to undertake a fully funded trip to the Cannes Advertising Festival in mid-June this year.  

Honoring the request of the inspiring young achievers, The ABBY Awards Governing Council has decided to contribute a sum of Rs 8 lakh (the monetary equivalent of the trip cost) to reputed NGOs doing significant work in the field of gender violence and sensitization.

Talking about their intent behind this noble initiative the young guns  Dasgupta & Sah said "It all started with the brief, really. The task was to do an ad campaign that lessened the number of incidents of gender violence in India. Now I have huge respect for advertising. Advertising can do many great things. But lessen the incidents of gender violence on-ground – not so much to the last mile. We knew what we had to do. We thought if you're really serious about gender violence, don't send us to Cannes (as was promised to the winners).  Instead, donate the money you would spend on a lavish trip to an NGO that works closely with rehabilitating victims. We're glad our entry won and happier still that the Goafest team agreed to donate the money, as was humbly requested”

Speaking about the encouraging move by the duo, Nakul Chopra - Chairman of Goafest Organizing Committee said,  “Such thoughtful steps by the young showcase their greatness and acts as a great motivation for all around. It is uplifting and humbling to see the two super achievers from the advertising fraternity take such an inspiring stance. We are happy to able to contribute in their cause and hope that more and more youngsters continue to be moved and inspired by their contribution.”

Lauding the decision taken by the duo, Ramesh Narayan - Chairman of the Awards Governing Council of Goafest 2016 said, “The advertising fraternity prides in its power and potential to be agents of change in society.  These two young guns Bodhi and Nitesh and their highly honorable initiative is an inspiration for all of us to walk the talk. I have always been honored to be a part of this industry but today I’m honored that I work among such talented and compassionate individuals.”

The winning campaigns by Dasgupta and Sah -Question, Kidding, Old Fashioned is centered around the evils of gender violence and the need to eliminate it.  The duo endeavored to make a real difference with their campaign and their move towards giving up their winning prize trip is another step towards bringing change and awareness on the issue of gender violence in India. 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...