Media (to read winners report click here Goafest 2015: Lodestar UM wins 3 Golds; Mindshare bags 11 metals at Media Abbys) & Publisher Abbys (to read winners report click here Goafest 2015: BCCL leads with 5 metals, Jagran Prakashan grabs 4 metals at Publisher Abbys ) were announced last night amongst much celebration as Goafest 2015 Kicked off yesterday exchange4media spoke to the winners who shared their thoughts on this year’s wins
CEO, South Asia, GroupM
It was a pretty strong showing across all our agency brands, Mindshare and Maxus, in particular picking up a lot of metals. We also got gold for MEC, MediaCom won quite a few awards and Motivator also picked up an award. What is more heartening for me is the strong showing by our agencies in South Asia outside India. Mindshare Sri Lanka picked up gold amongst other awards and Mindshare Bangladesh continues to do really well. So all in all it has been fantastic.
CEO, Lodestar UM
Having won the maximum number of golds if Goafest had a tally, we would be clear winners. We have done some pathbreaking work on Zest, Tata Motors… And this has been across each individual medium and the integrated strategy. Also, I’m particularly proud of the outstanding and innovative solution we did on ‘Nerolac U Can’ project. It is a property that we created, that will last for the next 50 years. Microsoft and Coke work have done well in the global market too.
ARUNABH DAS SHARMA
President at Bennett, Coleman and Co.
We are delighted with our wins. The Times of India is not just a product, but is entwined with people’s lives. And that is reflected in all our communication. The previous campaigns in the Mumbai Mirror - I am Mumbai series had won big at Cannes too last year.
President & Publisher, Chitralekha Group
It is a great moment of pride for all of us at Chitralekha. We put in a lot of effort week after week in creating magazine covers which are relevant yet interesting, simple and sometimes edgy. Also, our digital magazine is one of the most thriving examples of engaging content for the technologically advanced audience and we are very proud that our efforts have been rewarded. This is a big start they have made.
Chief Marketing Officer, HT Media
All awards are special and we are very excited about the awards that we have won at the Abby’s. Hindustan Times Page One Plus is a complete innovation that HT kicked off first in the market and it was followed by our competitors as well. The brand activation for Friday Jam had to be seen to be believed. It was a series of fabulous shows we did on multiple Fridays in Cyber City, Gurgaon and we are excited with the win.
MD, Indian sub-continent, Vizeum
We had three nominations and all three of them won. One is gold, what more can you ask for? It’s fabulous and we are all extremely thrilled. For Vizeum, this is the first big show for us at Goafest. There have been times when we used to sit and wonder when are we actually going to go on stage? And, when we did go on stage, it felt absolutely great. The guys are happy, we are enjoying the win and it’s party time now.
CEO, IPG Mediabrands India
Terrific! I am just absorbing it, between three golds for Lodestar UM and one for Initiative, it’s a great feeling , we have the maximum number of golds as a network so it’s very good, I am very delighted with the gold performance. I am delighted with Tata Motors winning, I am used to Lodestar winning, they win. My big high is Initiative winning and they have won a gold for Durex and winning fora client like Reckitt Benckiser is a very good feeling. They have also won for Amazon. This is a big start they have made.