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Goafest 2015: Lodestar UM wins 3 Golds; Mindshare bags 11 metals at Media Abbys

Goafest 2015: Lodestar UM wins 3 Golds; Mindshare bags 11 metals at Media Abbys

Author | exchange4media News Service | Thursday, Apr 09,2015 9:56 PM

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Goafest 2015: Lodestar UM wins 3 Golds; Mindshare bags 11 metals at Media Abbys

The winners of Media Abbys have been declared on day one of Goafest 2015.

Mindshare has won the most number of metals (11), with 1 Gold, 4 Silver and 6 Bronze metals. Mindshare won Gold for Nike Make Every Yard Count (Best Use of Digital Display Advertising).

Madison Media bagged 10 Media Abbys, winning 5 Silver and 5 Bronze metals.

Nandini Dias, CEO of Lodestar UM said, "We have done some pathbreaking work on Zest, Tata Motors. And this has been across each individual medium and integrated strategy. I am particularly proud of the outstanding and innovative solution we did on Nerolac U Can project, it is a property that will last for next 50 years. Work done on Microsoft and Coke has done well in the global market too."

Lodestar UM won a total of 9 metals, while it also won the maximum number of Gold metals (3). It won 4 Silver and 2 Bronze metals. The campaigns for which Lodestar UM won Golds were Zest from Tata Motors (Best Use of TV), Tata Motors Safari Storme (Best Use of Cinema, Nerolac (Best Use of Ambient Media).

Maxus won 9 metals out of which 6 were Bronze and 3 were Silver.

Mediacom bagged 5 metals, winning 1 Gold, 2 Silver and 2 Bronze metals. Mediacom won Gold metal for Snickers Misspell Search Campaign (Best Use of Digital Search).

Initiative, MEC, Vizeum and ZenithOptimedia won 1 Gold each.


Below is the full list of winners:

SR NO NAME OF THE AGENCY GOLD SILVER BRONZE TOTAL
1 Asiatic Mindshare Limited 0 0 1 1
2 Cheil India 1 0 0 1
3 GroupM - Dialogue Factory 0 0 1 1
4 Initiative 1 1 1 3
5 Interactive Avenues 0 0 2 2
6 iProspectCommunicate2 0 0 1 1
7 Isobar India 0 0 2 2
8 Kinetic India (A WPP Company) 0 0 1 1
9 Lodestar UM 3 4 2 9
10 Madison Media 0 5 5 10
11 Maxus 0 3 6 9
12 MEC 1 0 0 1
13 Mediacom Communications Pvt. Ltd. 1 2 2 5
14 Mindshare 1 4 6 11
15 Mindshare Bangladesh 0 1 0 1
16 Mindshare Srilanka 1 0 1 2
17 Motivator 0 0 1 1
18 OMD India 0 1 0 1
19 Performics - TLG India Pvt Ltd 0 0 1 1
20 PHD India 0 1 1 2
21 Posterscope India 0 0 1 1
22 TBWA/Sri Lanka 1 0 0 1
23 Vizeum India Pvt. Ltd. 1 0 2 3
24 WATConsult 0 0 1 1
25 Zenith Optimedia 1 1 1 3
  TOTAL METALS 12 23 39 74

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