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Goafest 2015: Linen Lintas wins Grand Prix in Direct Abbys

11-April-2015
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Goafest 2015: Linen Lintas wins Grand Prix in Direct Abbys

Direct Abbys saw a very open field but Linen Lintas did enough to win the Grand Prix with a total tally of 2 Golds and 1 Bronze. It won Golds for “Brave & Beautiful” (Dabur Vatika Premium Natural Shampoo), which won in both sub-categories ---- Direct Response (TV, Radio & Infomercial) and Direct Response (digital).

TBWA/Sri Lanka and Madison BMB won solitary Golds. The former for “Big On Respect” for “Ceylon Today & Mawbima National Newspaper”, while Madison BMB won for its series of ads on the “Jiyo Parsi” theme.

ITSA-HCL Technologies also won a solitary Gold for “Coolest Interview Ever” (HCL Technologies). JWT India won the most metals with 3 Bronze and 1 Silver, while ITSA Oxygen also won 2 Bronze metals.

Medulla Communications won a Silver for “The Fake Patient Project” done for Living With Diabetes in India (LWDI). Select Direct Marketing Communications also won a Silver for “Getting Top Management’s Attention #1” for Radious Developers.

Pi Communications won 1 Silver and 1 Bronze, while Contract India had to make do with just a single Bronze. Cheil India, too, could not go beyond a solitary Silver for “The Light Bag” done for the Salaam Balak Trust.

Below is the full list:
 

 

Creative ABBY Awards - 2015
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
Category Name Sub Category
#
Sub Category Name Entry
Number
Brand Title / Caption Organization Metal
Public Relations 22S Practices- Celebrity Endorsement 5 PUMA India PUMA goes 'Forever
Faster'with Usain Bolt in India
Madison Communications Gold
Public Relations 22U Practices - Integrated Campaign led by P 5 Whisper Whisper Touch The Pickle
Campaign
Madison Communications Silver
Public Relations 7 Action Committee for Formal Finance to Non-Corporate Small Buisinesses Small Buisness is Big Buisness Hansa Vision Bronze
Public Relations 13 MTV India MTV ROCK THE VOTE - FROM A CAMPAIGN TO A MOVEMENT MTV INDIA, VIACOM 18 Bronze
Public Relations 15 Queen by Viacom18 Motion Pictures Release Of Queen on 7th
March 14
VIACOM 18 MOTION PICTURES Bronze
 
Direct 19A Flat Mail 7 Kellogg's Cornflakes So funny, it's serious exercise book JWT India Bronze
Direct 19B Dimensional Mail 5 Salaam Baalak Trust The light bag Cheil India Silver
Direct 19B Dimensional Mail 2 Club Mahindra Slippers pi communications Pvt.Ltd Silver
Direct 19B Dimensional Mail 3 Club Mahindra Album of memories pi communications Pvt.Ltd Bronze
Direct 19B Dimensional Mail 4 Bakson's Hair Clinic Trap your hair problems Crayons Advertising Ltd. Bronze
Direct 19B Dimensional Mail 6 Radious Developers Getting Top Management's
Attention #1
Select Direct Marketing
Communications Pvt.Ltd.
Silver
Direct 19C Direct Response Print 3 Dabur Vatika Premium Natural's
Shampoo
Brave & Beautiful Linen Lintas Bronze
Direct 19C Direct Response Print 5 Ceylon Today & Mawbima National
Newspaper
BIG ON RESPECT TBWA\Sri Lanka Gold
Direct 19C Direct Response Print 10 Jiyo Parsi Rolex,Fiat Madison BMB Gold
Direct 19C Direct Response Print 11 Broke up Mom
Direct 19C Direct Response Print 12 Parents who act like grandparents
Direct 19C Direct Response Print 13 Nicole Kidman
Direct 19C Direct Response Print 14 Parsi Standards
Direct 19C Direct Response Print 15 Condom
Direct 19C Direct Response Print 16 Panni Ja
Direct 19C Direct Response Print 17 Carrom Foursome

 

 

Creative ABBY Awards - 2015
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
Category Name Sub Category
#
Sub Category Name Entry
Number
Brand Title / Caption Organization Metal
Direct 19D Direct Response (TV, Radio &
infomercial)
1 Dabur Vatika Premium Natural's
Shampoo
Brave & Beautiful Linen Lintas Gold
Direct 13 Save the children Hindi Lesson JWT India Bronze
Direct 14 Science Lesson
Direct 15 Balbharti Lesson
Direct 19E Direct Response Digital 6 Dabur Vatika Premium Natural's
Shampoo
Brave & Beautiful Linen Lintas Gold
Direct 19E Direct Response Digital 8 HCL Technology Coolest interview ever ITSA - HCL Technologies Gold
Direct 19E Direct Response Digital 18 Pepsi The uncrushable can JWT India Silver
Direct 19E Direct Response Digital 9 Oxigen Wallet Stroke of Midnight campaign ITSA Oxigen Bronze
Direct 19E Direct Response Digital 15 Asian Paints Royale Speechless Contract India Bronze
Direct 19G Direct Response Mobile Marketing 1 Living with Diabetes in India (LWDI) "The fake patient project" Medulla Communication Pvt. Ltd. Silver
Direct 19G DIRECT RESPONSE MOBILE MARKETING 5 Mohan Foundation Chain of organs JWT India Bronze
Direct 19H Direct Campaign using Any 2 form 1 Dabur Vatika Premium Natural's
Shampoo
Brave & Beautiful Linen Lintas Grand Prix
Direct 19H Direct Campaign using Any 2 form 3 Oxigen Wallet Stroke of Midnight campaign ITSA Oxigen Bronze

 

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