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Goafest 2015: JWT India, Times Internet win 1 Gold each in Branded Content & Entertainment Abbys

Goafest 2015: JWT India, Times Internet win 1 Gold each in Branded Content & Entertainment Abbys

Author | exchange4media News Service | Friday, Apr 10,2015 11:58 PM

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Goafest 2015: JWT India, Times Internet win 1 Gold each in Branded Content & Entertainment Abbys

In the category ‘ Branded Content & Entertainment’ JWT leads with 3 metals, one each of Gold, Silver and Bronze. They won the Gold for the campaign ‘Make Every Yard Count’ for Nike Cricket. Times Internet also won a solo Gold metal, their only award in this particular category. Times Internet’s Gold was for the “Trojan Horse” campaign for Gaana.com.

There were no other Gold winners in this category. JWT was followed by DDB Mudra Group who had a total tally of 2 Silver metals. DDB Mudra won for “The Misunderstood Scoreboard” for Zee News and “Health Cha Shree Ganesh” for Nutralite.

Mates-Madison FP & E won one silver for “Kamasutra-PK” for Kamasutra. Maxus and Contract India won two Bronze Metals each, while Madison, Jack in The Box, Sarva Integrated and Digitas LBI won one Bronze Metal each.

The complete list of winners can be viewed here.
 

 

Creative ABBY Awards - 2015
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
Category Name Sub Category
#
Sub Category Name Entry
Number
Brand Title / Caption Organization Metal
Branded Content & Entertainment 20A Cat 20A - Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand Including TV, mini-series, web series, cinema, DVD releases and online/digital 4 TATA AIA Life Insurance Daddy Aur Zooey JWT India Silver
Branded Content & Entertainment 20B Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s) Including TV, mini-series, web series, cinema, DVD releases and online/digital 2 Tata Tea Gold 2014 was the year of AAP- AAM AURAT KA POWER- Power of 49 Maxus Bronze
Branded Content & Entertainment 3 ASIAN PAINTS Har Ghar Kucch Kehta Hai Madison Media Bronze
Branded Content & Entertainment 10 Asian Paints Royale #Speechless Contract India Bronze
Branded Content & Entertainment 12 FABALLEY FABALLEY-UNFOLLOW- CHALLENGING The Conventional Lengths of Beauty JACK IN THE BOX WORLDWIDE Bronze
Branded Content & Entertainment 20C Best brand or product integration into a feature film, existing TV show and/or series Including TV, mini-series, web series, cinema, DVD releases and online/digital 6 KAMASUTRA KAMASUTRA - PK MATES - Madison Teamworks fp & e
PVT.LTD.
Silver
Branded Content & Entertainment 20D Best use or integration of experiential events Creative positioning of a brand using events, festivals, flash mobs, installations etc. 8 Eye Donation Society Eye Donation Sarva Integrated (Pvt) Ltd. Bronze
Branded Content & Entertainment 11 Nutralite Health Cha Shree Ganesh DDB Mudra Group Silver
Branded Content & Entertainment 20E Best use of integration of user generated content. 7 Asian Paints Royale #Speechless Contract India Bronze
Branded Content & Entertainment 11 Nike Cricket Make Every Yard Count JWT India Gold
Branded Content & Entertainment 20F Best use or integration of music Including music in original branded content, brand integration into music distribution or promotion, the creation 3 Durex #Do The Rex DigitasLBi Bronze
Branded Content & Entertainment 4 Gaana.com Trojan Horse Times Internet Gold
Branded Content & Entertainment 20G Best use or integration of offline media such as print, out of home etc. 3 Zee News The Misunderstood
Scoreboard
DDB Mudra Group Silver
Branded Content & Entertainment 20H Best integrated entertainment content campaign which uses more than 2 media 1 Tata Tea Gold Ab Ki Baar - Women Empowed Through Entertainment - Power of 49 Maxus Bronze
Branded Content & Entertainment 10 TATA AIA Life Insurance Daddy Aur Zooey JWT India Bronze

 

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