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Goafest 2015: Day 2 Abbys - Nominees speak

Goafest 2015: Day 2 Abbys - Nominees speak

Author | exchange4media News Service | Friday, Apr 10,2015 12:16 PM

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Goafest 2015: Day 2 Abbys - Nominees speak

On Day 2 at Goafest, radio, radio craft, broadcaster, brand activation & promotion, public relations, print craft, branded content & entertainment and direct Abbys will be handed out. We speak to nominees who share their thoughts on this year’s entries.

Santosh Padhi

Co-Founder & Chief Creative Officer, Taproot India


We have done good work for the Times of India and improved the Mumbai Mirror campaign. My favourites are the ‘Organ Donation’ and ‘Passion Trails’ campaigns, and ‘Farmer Suicide’ hoardings. Print and OOH are completely ignored mediums and it takes a lot of effort to make this medium look good. If you look at Mumbai Mirror, Print and Outdoor, they stood out and did what they were supposed to do in a creative and impactful way. We haven’t been nominated for as much work as last year, so we also won’t be able to win as much as we won last year, which was 29 metals. But I will be happy even if it is close to that.

Nominated for: Print Craft

Copywriting (above 100 words)

Times Passion Trails Ladakh; Brand: The Times of India

Times Passion Trails Kaziranga; Brand: The Times of India

Times Passion Trails - Cycling Trail; Brand: The Times of India

Hated By Some; Brand: Pune Mirror

Hated By Some; brand: Mumbai Mirror

Divine Intervention; Brand: The Times of India

God-like; Brand: The Times of India

Anti-religious; Brand: The Times of India

India Salutes-1; Brand: The Times of India

India Salutes-2; Brand: The Times of India

Best Use of Illustration

Bandra Fest Kids; Brand: The Times of India

Bandra Fest Music; Brand: The Times of India

Bandra Fest Thematic; Brand: The Times of India

Best Use of Photography

Madam; Brand: Mumbai Mirror

Contractor; Brand: Mumbai Mirror

Pervert; Brand: Mumbai Mirror

Gaurav Seth

Senior Vice President, Head-Marketing, Sony Entertainment Television

KBC over the years has steadily evolved from being just a game show where dreams are fulfilled, to touching the lives of millions of people by advocating values which are intrinsic to the nation. The core message of this season’s campaign strengthened this proposition with the thought ‘Yahan Sirf Paise Nahi, Dil Bhi Jeete Jate Hain’. This campaign celebrated the unique diversity of India, its people and their individual views and beliefs. We are happy that the KBC campaigns are just as appreciated as the show and we hope that the KBC brand continues to inspire people.

Nominated for: Broadcaster Abby

Category: Best TV Reality Show Promo

Old Man; Brand: Kaun Banega Crorepati

Shavon Barua

President (West and South India), Havas Worldwide


Our White Bindi campaign, ‘No Child Bride’ is quite phenomenal and has done really well for us. It’s got global recognition and it’s a fresh take to highlight an issue such as child marriage. CTL-2014 for Sony Six is another interesting campaign. The TVC very clearly shows how India has used tennis balls for various purposes but finally now, we will be seeing it being used for tennis. The campaign did well for us at a business level, it worked really well for our client and it was done in a very interesting manner and we are happy with that piece of work and we are happy that it got shortlisted for the Abbys.

Nominated for: Broadcaster Abbys

Category: Best TV Sports Channel Program Promo

CTL-2014; Brand: Sony Six

Nominated for: Public Relations

Category: Public Service, Appeals and Charity

No Child Brides; Brand: Child Survival India

Category: Practices - Events & Experential PR

No Child Brides; Brand: Child Survival India

Nominated for: Brand Activation & Promotion

Category: Public Service, Appeals and Charity

No Child Brides; Brand: Child Survival India

Category: Use of Promotional Stunts

No Child Brides; Brand: Child Survival India

Manish Bhatt

Founder Director, Scarecrow Communications


We organized a unique ceremony last year to facilitate the unsung heroes of Indian advertising, people who have no chance to come into the limelight. Aam Aadmi Party was in the news, so to grab everybody’s attention, we sent an authentic sarkari-looking invitation to industry people. It was simple to execute and the low cost flat mail created a stir in the industry. It was an unusual creative and even though it was a flat mail, it had a three dimensional effect. For Radio City, our city-specific campaigns for Delhi and Lucknow repositioned ‘FM Bole To’, which meant Radio City, gave it a twist by changing it to ‘City Bole To’, to mean, speak out about city-related nuances. Our radio campaign for Wagh Bakri has won multiple awards and has been nominated across categories at the Abbys.

Nominated for: Radio Craft

Category: Original Music Score

Theatrical; Brand: Wagh Bakri

Category: Voice Performance

Theatrical; Brand: Wagh Bakri

Garmahat; Brand: Wagh Bakri

Azaadi; Brand: Radio City

Delhi; Brand: Radio City

Category: Production

Theatrical; Brand: Wagh Bakri

Lucknow; Brand: Radio City

Category: Writing

Garmahat; Brand: Wagh Bakri

Delhi; Brand: Radio City

Category: Sound Design

Lucknow; Brand: Radio City

Nominated for Radio

Category: Beverages

Garmahat; Brand: Wagh Bakri

Category: Media & Publications

Delhi; Brand: Radio City

Lucknow; Brand: Radio City

Nominated for: Design

Category: Use of Design in Direct mail

AamAadmi Party Invite; Brand: Scarecrow Communications Ltd.

Mandeep Malhotra

Executive Director, DDB Mudra Group and President & Head, DDB MudraMax – OOH, Retail & Experiential Worldwide

Ganesh Chaturthi celebrations are big in Mumbai and Nutralite wanted to engage with people and talk about building health. What we did in our campaign ‘Health Cha Shree Ganesh’ (the beginning of good health) was that we created Ganesha’s idol with a sixpack. We had people giving their respect and aarthi’s and even the pujari were very well-built, a body-builder if I may say so. It was a very nicely done and treadmills were used to offer prayers. That campaign is a personal favourite and I’m optimistic it will win.

Nominated for: Brand Activation & Promotion

Category: use of live shows concerts

Health Cha Shree Ganesh; Brand: Nutralite

Sonia Huria

Head-Communications, Viacom18


With digital innovations on the rise, entertainment is no more a one-sided affair. Through communications, we engage audiences further, supporting our various brands to gain top mindshare among all our stakeholders – viewers, vendors, investors, partners, and of course, employees! My team makes me proud with their undying passion and dedication towards growing brand Viacom18. In the past year, we’ve dialed up our integrated communications to channel dialogue across all platforms, every generation and varied viewership preferences. The nominations at the Goafest Abbys are a testament to Viacom18’s ability to address dynamic brand requirements seamlessly. I wish my team all the luck in the run up to the D-day!

Nominated for: Public Relations

Category: Media and Publication


MTV - Killing boring in the universe of the young; Brand: MTV India

Launching and establishing Pepsi MTV Indies as the natural habitat of the indie soul; Brand: Pepsi MTV indies

Nickelodeon’s Journey To The Top; Brand: Nickelodeon

Category: Corporate

MTV Rock The Vote - From A Campaign To A Movement; Brand: MTV India

Category: Practices - Events & Experential PR

Engaged Entertainment - Building Vh1Supersonic as ultimate dance experience in india; Brand: Vh1 India

Motu Patlu From Furfurinagar To The Red Carpet – Kids New Superstars; Brand: Nicklodean

Category: Practices – Integrated Campaigns Led By PR

Comedy Central’s ‘Spread the Cheer’ - an Integrated Campaign; Brand: Comedy Central ‘Spread the Cheer’

Release of Manjunath on 9th May 2014; Brand: Manjunath by Viacom 18 Motion Pitctures May 2014

MTV Rock The Vote - From A Campaign To A Movement; Brand: MTV

India; Release of Mary Kom on 5th Sep 2014; Brand: Mary Kom by

Viacom18 Motion Pictures; Release Of Queen on 7th March 14; Brand:

Queen by Viacom18 Motion Pictures; Udann: Campaign with multiple elements; Brand: Colors India; Code Red: Communications campaign for the launch; Brand: Colors India

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