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Goafest 2015: BCCL leads with 5 metals, Jagran Prakashan grabs 4 metals at Publisher Abbys

Goafest 2015: BCCL leads with 5 metals, Jagran Prakashan grabs 4 metals at Publisher Abbys

Author | exchange4media News Service | Thursday, Apr 09,2015 10:09 PM

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Goafest 2015: BCCL leads with 5 metals, Jagran Prakashan grabs 4 metals at Publisher Abbys

Goafest introduced Publishers Abbys for the first time last year. The objective behind introducing Publisher Abbys was to recognize outstanding advertising and communication ideas for promoting print properties.

This year, Bennett Coleman & Co Ltd ( BCCL) grabbed 5 metals with 3 Golds and 2 Silvers. Jagran Prakashan took home 4 metals; 1 Gold, 2 Silver and 1 Bronze.

BCCL’s first Gold was in “Statement Of Best Marketing Of A Printed Newspaper/Edition”, which they won for ‘Mumbai Mirror-I Am Mumbai’. The second Gold was under the category “Statement Of Best Promotion Of A CSR/Cause-Related Marketing Initiative In Traditional Or Online Space” for ‘India Salutes’.

BCCL’s third Gold was under the category “Best Publishing Brand Activation” for ‘Happy Streets’. TOI also managed to get two Silvers; the first one for Rise UP and FIFA World CUP 2014 Special Super Panorama centre spread.

Jagran Prakashan grabbed their only gold in Statement Of Best Marketing Of A Printed Newspaper/ Edition’ for their campaign ‘Save The Most Sacred Of All Rivers’. It also got a Silver for the same campaign in ‘Statement Of Best Promotion Of A CSR/Cause Related Marketing Initiative In Traditional Or Online Space’. Jagran also got one silver metal for their campaign ‘Thank you Soldier’.

Chitralekha got two Bronze metals for ‘Chitralekha Gujarati Digital Edition’ and ‘Digital Piracy’.

HT Media grabbed two Bronze metals for their campaign ‘Hindustan Time Page One Plus' and ‘Friday Jam’.


Dainik Bhaskar got one Bronze for their ‘Larger Than Life’ campaign while NavGujarat Samay got one Silver for ‘Nav Gujarat Samay Whatsapp Reporter’.

Lokmat Media got one Silver for ‘Aaple Bappa-Touching Pune’s Hearts’ and Maharashtra Times got one Bronze for ‘Maharashtra Times Cultural Club’.


Below is the full list of winners:

 

Creative ABBY Awards - 2015
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
List of metal winner-Publisher                
Category #   Category Name   Entry # Brand Caption Name of Publisher Metal
B1 Statement Of Best Marketing Of A Printed Newspaper / Edition   2   Maharashtra Times Maharashtra Times Culture Club Maharashtra Times Bronze
      6   Dainik Jagran A Newspaper leads the agenda to Save the Most Scared of all Rivers Jagran Prakashan Ltd Gold
      10   MUMBAI MIRROR MUMBAI MIRROR - I AM MUMBAI Bennett, Coleman & Co. Ltd. Gold
B3 Statement Of Best Promotion Of a CSR / Cause related Marketing Initiative In Traditional Or On Line space   13   Dainik Jagran A Newspaper leads the agenda to Save the Most Sacred of all Rivers Jagran Prakashan Ltd Silver
      14   Dainik Jagran Thank You Soldier Jagran Prakashan Ltd Silver
      16   THE TIMES OF INDIA RISE UP Bennett, Coleman & Co. Ltd. Silver
      17   THE TIMES OF INDIA INDIA SALUTES Bennett, Coleman & Co. Ltd. Gold
B5   Statement Of Best Magazine In on Line Space   1 CHITRALEKHA GUJRATI CHITRALEKHA GUJRATI DIGITAL EDITION CHITRALEKHA Bronze
B6   Statement Of Best Brand Innovation In Newspapers Printed Or Online   2 THE TIMES OF INDIA THE TIMES OF INDIA- FIFA WORLD CUP 2014 SPECIAL SUPER - PANORAMA CENTRE SPREAD Bennett, Coleman & Co. Ltd. Silver
B9 Statement Of The Most Creative Front Page In A Printed Newspaper   1   Divya Marathi Larger than Life Dainik Bhaskar Group Bronze
      6   Hindustan Times Hindustan Times Page One Plus HT Media Ltd. Bronze
B10   Statement Of The Most Creative Cover Design For A Printed Magazine   5 CHITRALEKHA GUJRATI DIGITAL PIRACY CHITRALEKHA Bronze
B11   Best use of Mobile/Digital by a Newspaper   1 NavGujrat Samay NavGujrat Whatsapp Reporter NavGujrat Samay Silver
B12 Best Publishing Brand Activation   3   Lokmat (Marathi Newspaper of Maharashtra) Aaple Bappa - Touching Pune's Hearts Lokmat Media Pvt Ltd Silver
      6   Dainik Jagran A Newspaper leads the agenda to Save the Most Sacred of all Rivers Jagran Prakashan Ltd Bronze
      9   Hindustan Times Friday Jam Hindustan Times Bronze
      11   THE TIMES OF INDIA HAPPY STREETS Bennett, Coleman & Co. Ltd. Gold

 

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