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Goafest 2014: Promo-Activation, PR, Broadcaster, Publisher Abbys introduced

Goafest 2014: Promo-Activation, PR, Broadcaster, Publisher Abbys introduced

Author | exchange4media News Service | Wednesday, Feb 19,2014 7:47 AM

Goafest 2014: Promo-Activation, PR, Broadcaster, Publisher Abbys introduced

The Goafest Committee today announced the dates for Goafest 2014 as well as new features for the advertising festival. Goafest 2014 will be held from May 29-31 at The Grand Hyatt, Bambolim in North Goa.

Srinivasan Swamy, Chairman, Goafest 2014 shared, “This year, we aim to dial up the excitement by expanding the festival. Goafest will be a three-day event, with the Knowledge Seminars being held on all the three days. The Advertising Conclave, which was ‘Only By Invitation’ so far and was held on the day before Goafest, will now be held on day two and will be open to all delegates. We will continue to have leading advertisers talk on issues that have a strong bearing on the industry.”

With the festival now turning into a three-day event, there will be two options of delegate passes. A two-day delegate pass priced at Rs 14,000 will allow the delegates to attend any two consecutive days of their choice. A three-day pass priced at Rs 18,000 will allow delegates to attend the festival for all the three days. Delegates under the age of 30 years will continue to enjoy a special discount of 50 per cent on these rates.

This is the seventh year that AAAI and The Advertising Club will come together to deliver the Abbys. Pratap Bose, President, The Advertising Club & Chairman of The Awards Governing Council (AGC) said, “The Abbys will be augmented with new categories this year. These include Promo-Activation and PR. The Branded Content category, which was added last year, will be expanded. Also, a new category for Broadcaster and Publisher Abbys at Goafest will be added. These will recognise outstanding advertising and communication ideas for promoting broadcast and print properties. Broadcaster and publishers will be entitled to send in entries for these categories.”

Continuing with the changes that were inducted in 2012, there will be a Grand Prix for Film, Print, Radio, Outdoor, Design, Interactive Digital, Direct, Media and Integrated.

Award shows for various verticals will be held on the following evenings:

May 29: Publisher Abbys; Media Abbys
May 30: Design Abbys; Direct Abbys; Promo-Activation Abbys; PR Abbys; Outdoor Abbys; Print Craft Abbys; Branded Content Abbys; Broadcaster Abbys
May 31: Interactive Digital Abbys; Radio Abbys; Print Abbys; TV Abbys; Integrated Abbys

There will also be significant changes in the judging process. There will be a window of clear 10 days before the final judging round. During this window, shortlisted entries will be available for the entire industry to review. However, ABBYS once awarded will stay awarded. Participation in the Abbys will continue to be open to all and membership of AAAI or The Advertising Club is not required. In terms of award entry fees, a fee of Rs 6,500 will be charged per entry for general entries, while Rs 9,500 will be charged for integrated entries.

“Goafest is recognised as a platform for celebration of communication excellence and as a platform for exchange of ideas across the advertising, marketing and media fraternity,” said Arvind Sharma, founding Chairman of Goafest and current President of the Advertising Agencies Association of India (AAAI). He added, “Last year’s Conclave, where leading advertisers shared their candid points of view with the industry, was seen as a super success. This year’s changes in the festival format – including a client-led Conclave open to all and introduction of Broadcaster and Publisher Abbys – make it a true industry-wide platform. We look forward to celebrating excellence in communication and exchanging perspectives with all segments of industry.”

The Knowledge Seminars will be of interest to professionals from the media, interactive and creative fraternity over four half-day sessions. Announcements regarding the speakers for the Conclave as well as the Knowledge Seminars will be made soon. 

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