Goafest 2014 sees steep slide in entries as larger agencies stay away
Absence of larger agencies, who send in a large number of entries at Goafest, has led to a drastic drop in the number of entries received by the advertising festival this year.
Speaking to exchange4media, Srinivasan Swamy, Chairman, Goafest Organising Committee said, “A large number of entries come in from Ogilvy and Leo Burnett, and to some extent from McCann Erickson. Considering their absence, the around 2,500 entries that we have received so far is a decent number and likely to go up.”
As is known, McCann Erickson, Leo Burnett, Creativeland Asia, and Grey Worldwide feature in this year’s absentees’ list, along with last year’s absentee Ogilvy India, even as Lowe Lintas & Partners continues its stance of non-participation.
Ogilvy, Leo Burnett and McCann Erickson are estimated to account for the largest chunk of entries.
Entries received for the new categories, which include Promo-Activation and PR, and Broadcasters and Publishers, roughly range at around 100 as of now.
“We would have been very happy to have participation from all agencies as Goafest is an industry event, but the show must go on. Hopefully, we will be able to get all the agencies to participate next year after a successful show this year. Meanwhile, the bright side is that a few agencies who are not sending entries will be still sending their delegates as they recognise Goafest to be an industry event and will be a part of it,” said Swamy on an optimistic note.
This year indeed is a crucial one for Goafest as a lot of agencies have decided to wait it out and are keenly observing the proceedings of the fest, including the awards. Hopefully a smooth and successful Goafest this year will lead to more involvement and participation from all agencies as well as clients in the subsequent years.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking