Absence of larger agencies, who send in a large number of entries at Goafest, has led to a drastic drop in the number of entries received by the advertising festival this year.
Speaking to exchange4media, Srinivasan Swamy, Chairman, Goafest Organising Committee said, “A large number of entries come in from Ogilvy and Leo Burnett, and to some extent from McCann Erickson. Considering their absence, the around 2,500 entries that we have received so far is a decent number and likely to go up.”
As is known, McCann Erickson, Leo Burnett, Creativeland Asia, and Grey Worldwide feature in this year’s absentees’ list, along with last year’s absentee Ogilvy India, even as Lowe Lintas & Partners continues its stance of non-participation.
Ogilvy, Leo Burnett and McCann Erickson are estimated to account for the largest chunk of entries.
Entries received for the new categories, which include Promo-Activation and PR, and Broadcasters and Publishers, roughly range at around 100 as of now.
“We would have been very happy to have participation from all agencies as Goafest is an industry event, but the show must go on. Hopefully, we will be able to get all the agencies to participate next year after a successful show this year. Meanwhile, the bright side is that a few agencies who are not sending entries will be still sending their delegates as they recognise Goafest to be an industry event and will be a part of it,” said Swamy on an optimistic note.
This year indeed is a crucial one for Goafest as a lot of agencies have decided to wait it out and are keenly observing the proceedings of the fest, including the awards. Hopefully a smooth and successful Goafest this year will lead to more involvement and participation from all agencies as well as clients in the subsequent years.