Top Story


Home >> Advertising >> Article

Goafest 2014 sees steep slide in entries as larger agencies stay away

Font Size   16
Goafest 2014 sees steep slide in entries as larger agencies stay away

Absence of larger agencies, who send in a large number of entries at Goafest, has led to a drastic drop in the number of entries received by the advertising festival this year.

Speaking to exchange4media, Srinivasan Swamy, Chairman, Goafest Organising Committee said, “A large number of entries come in from Ogilvy and Leo Burnett, and to some extent from McCann Erickson. Considering their absence, the around 2,500 entries that we have received so far is a decent number and likely to go up.”

As is known, McCann Erickson, Leo Burnett, Creativeland Asia, and Grey Worldwide feature in this year’s absentees’ list, along with last year’s absentee Ogilvy India, even as Lowe Lintas & Partners continues its stance of non-participation.

Ogilvy, Leo Burnett and McCann Erickson are estimated to account for the largest chunk of entries.

Entries received for the new categories, which include Promo-Activation and PR, and Broadcasters and Publishers, roughly range at around 100 as of now.

“We would have been very happy to have participation from all agencies as Goafest is an industry event, but the show must go on. Hopefully, we will be able to get all the agencies to participate next year after a successful show this year. Meanwhile, the bright side is that a few agencies who are not sending entries will be still sending their delegates as they recognise Goafest to be an industry event and will be a part of it,” said Swamy on an optimistic note.

This year indeed is a crucial one for Goafest as a lot of agencies have decided to wait it out and are keenly observing the proceedings of the fest, including the awards. Hopefully a smooth and successful Goafest this year will lead to more involvement and participation from all agencies as well as clients in the subsequent years.

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.