In another twist in the tale of Goafest 2013, the AGC has decided to live up to the Goafest tagline of ‘Expect the unexpected’ with their decision to have a Super Jury, which will have jury chairs from all the categories within the Creative Abbys. This Super Jury will give a verdict on all pending complaints.
The AGC’s decision is awaited on DDB Mudra’s work for Electrolux in the Outdoor category, which was awarded a Silver; Leo Burnett’s work on Coke Studio, which was awarded a Gold, and McCann Worldgroup India‘s work for ATSS in the Print category, which was awarded a Grand Prix. The AGC is said to have received around 20 more such complaints, which also include work done for Tide Detergents by Leo Burnett, Sanctuary Asia Magazine work done by JWT India as well as the agency’s work for Godrej Security.
What is interesting is that this Super Jury will also give a verdict on withdrawn entries, which include BBDO India and DDB Mudra.
“The AGC will get together a super jury, which will consist of all the jury chairs across all the categories, who will take a decision on all the complaints that have been raised till now. This includes the metals that have been withdrawn, including BBDO India and DDB Mudra. We hope to have the physical jury meet in a week’s time. The verdict of this Super Jury will be final, they are the best judge of what to do,” said Shashi Sinha, Chairperson, AGC.
What the AGC may have viewed as a stray case beginning with Leo Burnett’s plea for withdrawal has led to an unprecedented series of complaints. The getting together of this Super jury is an attempt on part of the AGC to combat this unexpected series of events and hand over decision making to the creative leaders of the fraternity themselves who are the jury chairs.
To put an end to this unprecedented series of complaints, Sinha had to put a deadline for receiving complaints. “We will not take any more complaints for the Creative Abbys after the evening of April 12 as enough is enough and we must move on,” Sinha had said in an earlier report.
Goafest 2013 coverage on exchange4media is presented by Patrika group.