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GoaFest 2013 targets to present the ‘unexpected’

11-January-2013
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GoaFest 2013 targets to present the ‘unexpected’

The preparation for GoaFest 2013 has officially begun. The event is scheduled to be held on April 5 and 6 at the Zuri White Sands in Goa. This year the festival theme is ‘Just what you unexpected’.

On the driver’s seat for the eight edition of the festival, as the Chairman of the GoaFest Committee, is Publicis Worldwide’s Nakul Chopra. “For GoaFest 2013 our focus will be to strengthen the excellent new initiatives that were launched last year. Last year we opened GoaFest to all nations in South Asia and we also brought strong client participation through the Marketing Wizards initiative – our endeavour this year is to further expand and grow these initiatives – apart from of course celebrating creativity and excellence.”

“GoaFest is the festival for all in South Asia who are involved in creating ideas,” added Arvind Sharma, President of the Advertising Agencies Association of India (AAAI). “Be it other countries in this region, the marketing fraternity or other allied professionals who participate in creating ideas – we want them all to equally own and participate in GoaFest. We are taking a virtual conference/road show to neighbouring South Asian countries to increase awareness for GoaFest and invite active participation.”

Last year GoaFest saw the introduction of Marketing Wizards an initiative whereby young client delegates could not only avail of the special under 30 delegate fees – but were also provided free accommodation – over 70 delegates from client organisations availed of this offer. This year GoaFest is targeting 150. In addition, GoaFest will continue to have strong participation from senior clients in the Knowledge seminars as was the case in 2012.

“Clients are our equal partners in creating ideas – we naturally strive to have their equal participation in GoaFest both as speakers and delegates – this year we aim to attract participation from over 75 client organisations and hopefully over 250 people,” informed Chopra.

For the sixth consecutive year, AAAI and The Advertising Club will come together to deliver Abby Awards. “We have a well oiled and extremely robust process now in place for the awards – we will take on board improvements from our past learnings and continue to follow the stringent and now well accepted norms for the Abby’s in 2013,” said Shashi Sinha, President The Advertising Club and Chairman of the Awards Governing Council, the joint body between the AAAI and The Advertising Club that runs the awards.

Abby’s will continue to be open to all who want to participate – and membership of AAAI or The Advertising Club is not required. “Last year we had over 225 organisations that sent entries – this year we hope to cross 250,” added Sinha. GoaFest 2012 saw participation of around 3167 delegates.

Continuing with changes that were inducted in 2012 – there will be a Grand Prix for all nine verticals including Film, Print, Radio, Out of Home, Ambient, Design, Interactive Digital, Direct and Integrated. As there will be a Grand Prix for Media as well.

Media Awards will be held on April 5th – together with Digital, Design and Direct. All other Creative awards will be held on April 6th.

The Industry Conclave will, as per tradition, be held on the day before GoaFest – April 4th. This year the Conclave will focus only speakers from marketers.

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