The GoaFest 2012 Committee has announced the finalists for Ambient, Design, Direct, Film Craft, and Film categories of Creative Abbys. Finalists for the other categories are expected to be announced soon.
This is the first time that the GoaFest Committee has released the list of finalists merely two days before the award ceremony. Talking to exchange4media on the reason behind the delay, Arvind Sharma, Chairman, GoaFest 2012 said, “A lot of this is consultative process with the creative fraternity. When we met with over 40 creative directors, which is really the creative leadership of the industry, their view on basis of last year’s experience was that putting up shortlists brings unhealthy mentality into place. When you release shortlists early, you give three weeks’ time to people to put down the rival’s work. This does not happen only in India but everywhere around the world in peer awards. It was after a lot of pressure from the media that we decided that we will put out the list of finalists.”
Ambient category has eight finalists. Ogilvy India leads with three entries – Cancer Patients Aid Association, Perfetti Van Melle and Vodafone. Contract Advertising has two entries – Cadbury Celebrations and Vladivar. Leo Burnett’s work done for Door Step School and Leo Burnett Solutions INC’s work done for Dulux 3-In-1 have made it to the list. DDB Mudra Group's work done for Electrolux is also among the eight finalists.
The Design category has 100 finalists in all. Ogilvy India leads with 22 entries. DDB Mudra Group follows with 13 entries. Leo Burnett has 10 entries, followed by BBDO India with nine entries and Alok Nanda & Company with eight entries. Out of the Box has five entries while Open Strategy & Design has four entries making it to the final list. Grey India, Grant McCann Erickson and Happy have three entries each in this list. Mahesh Gharat, XOX Design, Flagship and Sapient Nitro have two entries each. Curry Nation, The Co., Bluecockroach, Contract Advertising, Publicis Communications, ideas@work, Creativeland Asia, TBWA\India, JWT India, Taproot India, RedLion and Makani Creatives have one entry each among the Design finalists.
Forty-six entries have made it to the final list in the Direct category. Taproot India has the maximum entries at 11. BBDO India and Ogilvy India have six entries each. Leo Burnett has three entries making it as finalists, while M&C Saatchi, Creativeland Asia and JWT India have two each. Grey India, Beehive Communication, Out of the Box, ideas@work, Jack in the Box, Maxus and Publicis have one entry each among the Direct finalists.
Film Craft category:
Seventy-one entries have made it to the final list in the Film Craft category. Footcandles Film has 18 entries in this category. Corcoise Films follows with seven and Curious has six. Hello Robot, Nomad Films and Equinox Films have four entries each making it to the Film Craft category final list. Sudio Eeksaurus, Nirvana Films and Good Morning follow with three entries each. Apostrophe Film, Asylum, Rising Sun Films, Daydreamer Pictures, DDB Mudra Group, 30 Seconds of Fame and Crocodile Films have two entries each in the list. With one entry each are Chrome Pictures, Tube Light Films, Ramesh Deo Productions, Flying Saucer and Future East Film.
The film category has 99 finalists in all. Ogilvy India leads the list with 31 entries. JWT and Taproot India follow with 15 and 13 entries respectively. Contract Advertising and DDB Mudra Group have six entries each. Five of Draft FCB Ulka’s entries have made it to the list. BBH, Leo Burnett and Happy have three entries each, while Sarva Integrated and Leo Burnett Solutions INC have two entries each. Meridian, RedLion, Creativeland Asia, Bates India, Grey, Stark Communications and Suzlon Energy have one entry each among the Film finalists.