Top Story


Home >> Advertising >> Article

GoaFest 2012 launches ‘Marketing Wizards’ for young clients

Font Size   16
GoaFest 2012 launches ‘Marketing Wizards’ for young clients

The organizing committee of the Goafest 2012 today announced the launch of a unique programme, ‘Marketing Wizards’ for the Indian Society of Advertisers (ISA) member companies for delegates under the age of 30.

Marketing Wizards is an interesting initiative wherein each ISA member can nominate up to two rising stars from their marketing teams under the age of 30 years to experience the highs and thrills of Goafest 2012.
This exclusive offer for two lucky marketing professionals from a company is available at a discounted fee of Rs. 6000 only. This amount will cover two nights at a five star hotel, food & beverages, local transportation, seminars, award shows and much more with no further costs.

Speaking about the unique programme, Arvind Sharma, Chairman of Goafest 2012, said that this year they are focusing on getting clients to Goafest 2012. For this, they have created ‘Marketing Wizards’, an initiative to drive young advertisers’ participation and ensure that everyone is aware of what is in store for them at Goafest 2012.

Sharma added, “There are many firsts for Goafest 2012. The inclusion of SAARC nations, Grand Prix’s across categories. The latest is the addition of ‘Marketing Wizards’. Marketing Wizards will be an ideal platform for marketers to reward their rising stars. Goafest 2012 will not only help them widen their advertising horizons, but they will also have a great time at the event."

Commenting on the Marketing Wizard, Bharat Patel, Chairman, ISA, said, “We welcome this outstanding initiative from AAAI & Goafest to increase participation of our members and specifically their rising stars. Successful partnerships between advertisers and their advertising agencies are fundamental to success of brands. In many ways, Goafest and the Abbies are a celebration of this success. Equally they are opportunities for our bright young marketers to imbibe and learn. I believe our rising stars will benefit immensely by actively participating in this opportunity. The ‘Marketing Wizards’ initiative is indeed very attractive and I am sure our members will make the most of it.”

For the record, Goafest 2012 is being organized by AAAI and Ad Club Bombay in partnership for the 5th year and will be held on April 20th to 21st at the Zuri White Sands in South Goa. It will be preceded by an advertising conclave on April 19th. The festival is themed the ‘Magic of ideas’. Over the years, specialist areas like out of home & ambient, design, interactive digital advertising, direct, and integrated advertising have been growing in importance. In recognition of this phenomenon, in 2012, Abbies at Goafest will have provision for Grand Prix in all the nine verticals - the Grand Prix is being introduced in media awards as well.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends