GoaFest 2011 culminated with the much anticipated Creative Abby on April 9. Mudra Communications led the awards tally with 37 metals – including two Golds, 13 Silvers and 22 Bronzes.
Ogilvy & Mather India followed with 30 metals. Ogilvy also walked home with a Grand Prix and five Golds - the highest by any agency at the festival.
Placed third in metals tally was Leo Burnett India, which won three Golds, eight Silvers and nine Bronze Abbys.
McCann Worldgroup India, which returned to the festival after a while, won two Golds, three Silvers and 11 Bronzes. Contract Advertising, which, too, returned to the awards this year, was placed fifth in the metals tally, bagging three Silvers and 11 Bronzes.
It may be noted that Publicis Group agencies – Publicis India, Publicis Ambience and TapRoot India – did not participate in the event. Lowe, too, did not participate in the Abby Awards.
Reacting to the agency’s performance, Rajiv Rao, NCD, Ogilvy & Mather India, said, “We are absolutely thrilled with our performance at the Abbys. All the work we expected to do well and be recognised has got recognition, and that is one of the most satisfying parts. Icing on the cake is that our big wins have been on our biggest brands, which we have been handling since the longest time.”
Equally ecstatic with the wins was Bobby Pawar, Chief Creative Officer, Mudra Communications, who said, “We are quite happy with the Abbys, though we do feel that we could have done better, but at the end of the day, we have the most number of metals. The best moment for me was to see people from the audiences having tears in their eyes after the Silent National Anthem. I feel Shashi Sinha and his team deserve a lot of appreciation for doing such a great job.”
KV Sridhar, NCD, Leo Burnett India, added here, “We are reasonably happy with the Abby results, it’s great that finally good work has been rewarded. What is most gratifying is that all categories were recognised. All in all we are satisfied with our performance at the Abby in GoaFest 2011.”
Team McCann Worldgroup was seen celebrating at the awards. The McCann team members said, “This is a celebration of creativity and we are very happy with our performance.”
And the Gold Goes to…
Ogilvy India won the Grand Prix for its work done for Cadbury Dairy Milk in the Integrated Category. The agency bagged a Gold in the Design category for client ‘An Eye for India’, while OgilvyOne won a Gold in the Direct category for brand ‘Dum Pukht’.
In the Films category, Ogilvy won a Gold for the Vodafone Blackberry Boys. In the Integrated Category, where Ogilvy also won a Grand Prix, the agency nabbed two Golds – one for Cadbury Dairy Milk and another for Vodafone.
Both of Mudra’s Golds were for Electrolux Machine in the Print Craft category.
Leo Burnett won all its three Golds in the Radio category for clients Saathi, Bajaj Exhaust Fans and HP Racer 4.
McCann Worldgroup won two Golds in the OOH and Ambient categories for clients Videocon Zeus and Happydent Waves.