Top Story

e4m_logo.png

Home >> Goafest2011 >> Article

GoaFest 2011: Social media steam engine for marketing revolution: Daniel Morel

11-April-2011
Font Size   16
Share
GoaFest 2011:  Social media steam engine for marketing revolution: Daniel Morel

Revolution in the marketing system was the focal point of the address by Daniel Morel, Chairman and Chief Operating Officer, Wunderman, at the GoaFest 2011.

The unprecedented pace at which the marketing industry was growing was the biggest challenge for marketers today, according to Morel. He remarked, “Social media is the steam engine for the marketing revolution. M-commerce is the biggest revolution in Marketing 3.0. The industry is in a constant state of change and markets need to be flexible, adapt, evolve and learn to leverage their brand.”

Morel spoke on four important elements for a successful formula for a good communication strategy. Geography or location bases commodities; Context of the consumer’s buying habits; Community or the power of people; and brand impressions and the fuel thrust by m-Commerce were the four focus areas for marketers.

Speaking on the privacy issues that intrusive marketing and information sharing is leading to, he added, “Self regulation is the only way ahead for the marketing industry to avoid oppression from the government. We need to invest in producing more digital content and assets for a data legacy. We have access to near limitless information in real time, which is the power of information and a treasure trove for markets.”

 

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education