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GoaFest 2010: Media Abbys shortlist announced; total 87 entries shortlisted

GoaFest 2010: Media Abbys shortlist announced; total 87 entries shortlisted

Author | exchange4media Mumbai Bureau | Monday, Mar 22,2010 8:34 AM

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GoaFest 2010: Media Abbys shortlist announced; total 87 entries shortlisted

Shortlists for the Media Abbys at GoaFest 2010 were announced on March 18. This year, a total of 87 entries have been shortlisted, 10 more that the 77 shortlisted entries last year. In all, there are 14 categories this year. The Media Abbys will be held on April 9 during GoaFest 2010 at its new venue at Utorda Beach in South Goa.

Speaking to exchange4media, Shashi Sinha, Chairman, Media Abbys, informed that in all 484 entries were registered for the first round of judging, of which 87 entries were shortlisted for the final round of judging. Sinha further said that this year, he was impressed with the quality of the entries and was very excited specifically about categories such as Mixed Media, Print and Internet.

A panel of 14 judges judged the shortlisted entries.

Topping the charts with the maximum entries is Mudra Max with 17 entries, followed by Mindshare with 16 and Maxus with 15 entries.

The other agencies in the race include Lodestar Universal with a total of 13 entries and Mediacom with nine entries. Mindshare - Mobile, Madison Media Plus, Madison Media Infinity, Starcom MediaVest Group and MEC had two entries shortlisted each. Lintas Media Group, Ogilvy Action, Tribal DDB India, Maxus - Mobile, TME and OMD have one shortlisted entry each.

The judging round of Media Abbys took place on March 15, while the final round of judging took place on March 18.

This year, the GoaFest committee includes Colvyn Harris, President, AAAI & Chairman, GoaFest 2010; Bhaskar Das, President, Bombay Ad Club; Sam Balsara, Chairman, Industry Leadership Conclave; Shashi Sinha, Chairman, Media Abby Awards; Suman Srivastava, Chairman, Knowledge and Learning Seminar; and Ajay Chandwani, Chairman, Creative Abby Awards.

The total 87 entries shortlisted are as follows:
 
NO Media House Title Case Study (Brand)
1 Mediacom Shave India Movement Gillette Mach 3
2 Mudra Max The film god speaks on India's biggest religion ‘Paa’ Movie
3 Maxus ZooZoo Marathon Vodafone
       
CATEGORY- 2 : BEST USE OF CINEMA
       
NO Media House Title Case Study (Brand)
1 Maxus - Delhi, Group M Media Live Cinema template of advertising Nokia N97
2 Maxus Indi's First Lyricode Tata Sumo Victa
3 Lodestar Universal Direct from the cinema to the Van Heusen store Van Heusen
       
CATEGORY- 3 : BEST USE OF NEWSPAPERS AND MAGAZINES
       
NO Media House Title Case Study (Brand)
1 Mindshare - Delhi Mid-Day Delhi shrinks to accommodate Kurkure 'Chhotu' Pack Kurkure
2 Mediacom The day Volkswagen took India by Storm Volkswagen
3 Mindshare Nanhe Patrakaar Surf Excel
4 Mindshare Zero Dandruff Campaign Clear
5 Madison Media Plus When Airtel made the headlines page after page Bharti Airtel
6 Lodestar Universal How we said it uncommonly Tata Nano
7 Lodestar Universal Clear Quotient Santoor Glycerin Soap
8 Mudra Max The Content Bar Reliance Mobiles
9 Mudra Max India Prays Cycle Pure Agarbathies
10 Maxus Don't just tell me what it does, Tell me what it does, for me Tata Sky Plus
11 Maxus Not Celebrity Endorsement, but Celebrity Experience Tata Sky Plus
       
CATEGORY- 4 : BEST USE OF OUTDOOR AND AMBIENT MEDIA
       
NO Media House Title Case Study (Brand)
1 Mediacom The New Beetle Heli - banner Volkswagen
2 Mindshare To do or not to do is the question Domex
3 Mindshare A Trip for a Dip Brooke Bond Taj Mahal
4 Lodestar Universal Nano ya na Mano ! Tata Nano
5 Mudra Max Sea Speaks Greenpeace
6 Mudra Max Vampire Mirrors True Blood
7 Mudra Max Car Cab Partyhard Drivers
8 Mudra Max History in the Making Aircel
       
CATEGORY- 5 : BEST USE OF SPECIAL EVENTS & STUNTS/LIVE ADVERTISING
       
NO Media House Title Case Study (Brand)
1 Mindshare-Delhi Demystifying Nutrition Horlicks Nutrition Academy
2 Lintas Media Group Demystifying Nutrition Bajaj Pulsar
3 Ogilvy Action Pragati Ki anokhi Paathshala ICICI Prudential Life Insurance - Smart kid
4 Mindshare Hands up for peace Surf Excel
5 Mudra Max Women on wheels TVS Scooty
6 Mudra Max Gossips through window Shell Foundation
7 Mudra Max History in the making Aircel
8 Mudra Max The Lemon Pattalam (Army) 7 UP
9 Maxus The flawed logic of ''Share of Mind'' Vodafone
10 Maxus Empty Tin-cans make 10,000 heads turn Red Bull
       
CATEGORY- 6 : BEST USE OF RADIO
       
NO Media House Title Case Study (Brand)
1 Starcom Mediavest Group We Miss You Western Union
2 Mindshare - Delhi North India celebrates chatpati Diwali with Kurkure Kurkure
3 Maxus -Delhi, Group M Media Midas touch Nokia 5800 Xpress Music
4 Maxus -Delhi, Group M Media Music Xpress Nokia 5800 Xpress Music
5 Lodestar Universal Creating a Nano Parlance Tata Nano
6 Lodestar Universal Station Docomo Tata Docomo
7 Maxus From Awareness to conversions in 30 sec ! Vodafone
       
CATEGORY- 7 : BEST USE OF INTERNET AND DIGITAL MEDIA
       
NO Media House Title Case Study (Brand)
1 Tribal DDB "Go For It" Reliance GSM Services
2 Mediacom Shave India Movement Gillette Mach 3
3 Mindshare - Mobile Coming to life with a code Nike
4 Maxus - Mobile Shock 'em but pleasantly at their moment of truth Nokia Music store
5 Mindshare Tagged on Facebook Slumdog Millionaire
6 Mindshare Television's moment of truth on social media Star Plus
7 Madison Media Infinity Salary Alert on Pehli Tareekh Cadbury Dairy Milk
       
CATEGORY- 8 : BEST USE OF SPONSORSHIP
       
NO Media House Title Case Study (Brand)
1 Mediaedge : CIA Wild Card Princesses Nivea Visage
2 TME 'Chahe Koi Mujhe Junglee Kahe'' Parle Products
3 Mindshare Blue Carpet Sunsilk
4 Maxus - Delhi, Group M Media No TVC Approach Nokia Xpress Music 5130
5 Mudra Max Mumbai Smiles Wrigley's Mumbai Smile
6 Mudra Max All is Well with Reliance Reliance Consumer Finance
7 Maxus Big Boss Vodafone
8 OMD Dance like no one is watching LMN
       
CATEGORY- 9 : BEST USE OF BRANDED CONTENT
       
NO Media House Title Case Study (Brand)
1 Starcom Mediavest Group Saluting the loved ones abroad Western Union
2 Mediacom Coming of age with Olay in India Olay Total effects
3 Mediaedge : CIA Ganakul Meera Herbal Hair Wash Powder
4 Maxus - Delhi, Group M Media Nokia meets Kaminey Nokia 6700 Classic
5 Lodestar Universal Media Station Docomo Tata Docomo
6 Mudra Max The film god speaks on India's Biggest Religion Paa’ Movie
7 Maxus E=r2 Reality x Reality Vodafone
       
CATEGORY- 10 : BEST USE OF MIXED MEDIA
       
NO Media House Title Case Study (Brand)
1 Mindshare-Delhi Quaker Oats Makes India Heart Healthy Quaker Oats
2 Mediacom The journey has just begun Volkswagen
3 Mediacom Shave India Movement Gillette Mach 3
4 Madison Media Plus Catch Every Detail Airtel Digital TV
5 Lodestar Universal The power of Nano innovations Tata Nano
6 Lodestar Universal Do the New Tata Docomo
7 Lodestar Universal Wake up to Garnier's new innovation, Light eye roll on Garnier Light Eye Roll on
8 Madison Media Infinity Pehli Tareekh - A Must on the First Cadbury Dairy Milk
       
CATEGORY- 11 : BEST USE OF NEVER BEFORE MEDIA
       
NO Media House Title Case Study (Brand)
1  Mindshare  Coming to life with a code  Nike
2  Mindshare - Mobile  Pepsi outsells Coke in the summer of 2009 with $0 on television  Pepsi
3  Lodestar Universal  Nano - The Taste of India  Tata Nano
4 Mudra Max Sea Speaks Greeanpeace
5 Lodestar Universal Don't throw away your used cinema ticket, its valuable Van Heusen
       
SPECIALIST CATEGORY- 12 : YOUTH MARKETING
       
NO Media House Title Case Study (Brand)
1 Mindshare Call me AXE
2 Maxus Is your media worth a Conversation? Red Bull
       
SPECIALIST CATEGORY- 13 : VERTICAL MARKETING
       
NO Media House Title Case Study (Brand)
1 Mediacom Take your own path Dell Computer's
2 Mindshare - Mobile India says ''my heart is healthy or at least I know if it’s not'' Quaker Oats
3 Mindshare Race to Ireland Tourism Ireland
4 Mudra Max Gossips through the window Shell Foundation
       
SPECIALIST CATEGORY- 14 : PRO BONO MARKETING
       
NO Media House Title Case Study (Brand)
1 Mediacom P&G CSR Initiative of ''Live, Learn & Thrive '' Shiksha
2 Mindshare Don't be quiet, talk for India Idea Cellular
3 Mudra Max May I help you National Association for Blind
4 Lodestar Universal Sache Ko Chune, Ache ko Chune Aamir Khan elections campaign

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