Top Story


Home >> Advertising >> Article

GoaFest 2010: Beach hopping from Utorda to Cavelossim Beach

Font Size   16
GoaFest 2010: Beach hopping from Utorda to Cavelossim Beach

It seems there is no going away from the Cavelossim Beach for GoaFest organisers, which has been the usual home for the fest. A month back, there was the announcement of shift of the venue to the Utorda Beach with much fanfare. The intention behind this was to cater to the need this year of the fest which promises to be bigger and a new destination seemed apt for it.

So it was a bit baffling to get an official communiqué that stated, “The Advertising Agencies Association of India (AAAI) and The Advertising Club Bombay (ACB) have announced GoaFest 2010. GoaFest, now in its fifth year, is India’s most prestigious advertising and communications festival. This year, the event is aptly themed ‘Survival of the Freshest’. The extravaganza will be held at Cavelossim Beach, South Goa, over three eventful days (April 8-10).”

To get to the core of the matter, we spoke to Colvyn Harris, Chairman, GoaFest 2010 and CEO, JWT. He said, “We are looking at a much larger dimension to the festival this year, but the Utorda Beach has some constrains on these factors. The Cavelossim Beach provides more flexibility, like in having installations that are part of the fest. In the interest of the festival and the fraternity, we have decided to stick to the venue that we have used for prior fests.”

When asked, whether these constrains were not factored in when deciding on Utorda Beach in the first place and also whether the change would inconvenience people who had made prior bookings, Harris said, “We were trying to work out the various dimensions, but at the end it didn’t work, hence we decided to stick to Cavelossim. As for bookings, even we have made them, but this is in the interest of the fest. Also, there is still time for the fest, so it’s not really last minute.”

Starting today, there will be official communication on the final venue of GoaFest 2010.

Also read:

GoaFest 2010: Ad frat looking forward to celebrating creativity at a new venue

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow