Following the announcement of GoaFest 2010 dates (April 8-10), the Advertising Agencies Association of India (AAAI) and the Bombay Ad Club on February 19 unveiled the theme for this year – ‘Survival of the Freshest’. This apart, a new venue for the festival was also announced – Utorda Beach in South Goa, instead of the usual venue of Cavelossim beach.
At the press meet held in Mumbai on February 19, Colvyn Harris, Chairman, GoaFest 2010 and CEO, JWT, said, “GoaFest has grown into a multi-faceted convention for the Indian advertising industry. This year’s theme is set in the context of fast-evolving technological trends, where advertisers are being challenged to use clutter-breaking ideas and media. The eminent panel of judges will reward those who have risen successfully to the challenge and worked towards greater brand-building in the country.”
This year, the GoaFest committee includes Colvyn Harris, President, AAAI & Chairman, GoaFest 2010; Bhaskar Das, President, Bombay Ad Club; Sam Balsara, Chairman, Industry Leadership Conclave; Shashi Sinha, Chairman, Media Abby Awards; Suman Srivastava, Chairman, Knowledge and Learning Seminar; and Ajay Chandwani, Chairman, Creative Abby Awards.
GoaFest 2010 will commence with the Industry Leadership Conclave, an invitation-only event. This year’s session will be on ‘2010: Time to Grow’ and will see industry opinion leaders discuss strategies on the development of brands.
In a press statement, Industry Leadership Conclave Chairman Balsara said, “After growing at nearly 20 per cent year-on-year for five years, the advertising market dipped in 2009 by as much as 10 per cent. It’s ‘Time to Grow’ now and make up for lost time with sharp strategies and plans to develop brands, markets, creativity, media markets and research. A Business Conclave will precede GoaFest on April 8 at 3 pm and will be attended by select invited CEOs of advertiser, media and agency organisations, who will introspect, debate, define and arrive at plans to achieve scorching growth rates. A must-attend event for CEOs with growth and profit responsibility.”
The next two days will focus on the Knowledge and Learning Seminars, the Media Abby Awards (on April 9) and the Creative Abby Awards (on April 10).
Creative Abbys 2010: Fresh Highlights
To fine tune the judging process, the committee has taken into consideration the feedback given by last year’s jury chairpersons for some new developments this year.
1. Expansion of the Digital categories to mirror the rapid advancements in this field. New sub-categories like Branded Content, Online Video, Rich Media, Websites by type-of-product, Use of Social Media, WAP sites, Applications for Mobile, Games, and Integrated Experience of New Media have been added.
2. Extension of Indirect Marketing and Direct Response categories to Print, TV, and Radio.
3. Expansion of Design categories to include Retail Design and Use of Typography.
4. Expansion of the Print Craft category to include Copywriting and Art Direction sub-categories.
5. The Film Craft category now includes Production Design.
The Creative Abby Awards go beyond honouring only the Creative Directors of advertising agencies, and have widened its scope to include Direct and CRM companies, Interactive and Digital companies, Design Houses, Film Producers and Directors, Commercial Photographers, Radio Production Houses, Illustrators, Animators and Flash Studio Artists.