GoaFest 2009 culminated with the Creative Abby Awards on April 4, 2009, which were marred by a media leak and some raised tempers. There were a few expected metals and a few shockers as well. O&M shone at the Creative Abbys with 50 metals, including eight Golds, while JWT bagged the Awards’ sole Grand Prix.
Besides the eight Golds, O&M also took home 17 Silvers and 25 Bronzes at the Creative Abbys.
O&M’s eight Golds were for Vodafone’s ‘Sanctuary Fashion Victims Belt’ campaign in the Print – public service, appeals and charity category; Sour Marbels’ campaign titled ‘Cave Man’; Apsara Erasers’ campaign titled ‘A Perfect World - Asia’; Vodafone - Rangashankara Theatre Festival campaign titled ‘Mono Acts - Man Woman’ – all in the Out of Home category; Breakthrough’s campaign titled ‘Domestic Violence - Bell Bajao’ in Integrated Campaign – public service, appeal and charity category; ‘End Polio Now’ campaign for the Pulse Polio Immunisation Drive in the Ambient Media category; MTV Initiative against drunk driving titled ‘Valet’ in Direct – field marketing; and campaign for Nalini Prabhakar in the Design category.
JWT bagged 24 metals comprising five Golds, five Silvers and 13 Bronzes. The agency bagged the Awards’ only Grand Prix for The Times of India’s ‘Teach India’ campaign. The Teach India campaign also bagged a Gold in the Direct category; in the Direct category itself the agency took home a Gold for Balwadi Night School’s Street to School campaign. Other Golds were for The Times of India (A day in the life of Chennai) campaign in the Integrated category; Spring Blossoms’ campaign in the Ambient Media category; Another Gold for The Times of India campaign in the Interactive Digital Advertising category.
Leo Burnett India won 17 metals with one Gold in the Print - Single category, two Silvers and 14 Bronzes.
Ideas@work took home 14 metals that comprised two Golds, four Silvers and eight Bronzes. The agency bagged a Gold each in the OOH and Print Craft categories.
Mudra Group, too, bagged 14 metals, including one Gold, three Silvers and 10 Bronzes.
McCann Worldgroup and Publicis Communications both bagged 13 metals each. It may be noted here that McCann had taken part in the Abby with a token of just 15 entries. The agency bagged two Silvers and 11 Bronzes. Publicis bagged two Golds in the Print - Single and OOH categories, seven Silvers and four Bronzes.
Rediffusion Y&R bagged 10 metals – two Golds, five Silvers and three Bronzes. The agency bagged the two Golds in the OOH category.
Umbrella Design has bagged two Golds, while agencies like RedLion, Saatchi & Saatchi, Media2Win, Out of the Box, 1Pointsize, Abhishek Sawant, Good Morning and Euro RSCG have all bagged one Gold each.
Creative Abby Awards 2009: List of Agency-wise Metals Tally