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GoaFest 2009: Media Abbys shortlist announced

18-March-2009
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GoaFest 2009: Media Abbys shortlist announced

Following round one of the judging process for Media Abbys, the shortlist for the final round were announced on March 17. There are 77 entries shortlisted for the final rounds across 13 categories. The Media Abby Awards will be held on April 3 during the GoaFest 2009.

This year, there are 34 judges to evaluate the media entries across 13 categories, which include Best Use of Television, Best Use of Cinema, Best Use of Newspapers and Magazines, Best Use of Outdoor and Ambient Media, Best Use of Special Events and Stunt\Live Advertising, Best Use of Radio, Best Use of Internet and New Media, Best Use of Sponsorship, Best Use of Branded Content, Best Use of Mixed Media, Youth Marketing, Vertical Marketing, and Pro-Bono Marketing.

Some of the major clients that have been shorlisted across the categories include Vodafone, Axe, Colgate, Sunsilk, and Virgin Mobile, among others.

The 77 entries shortlisted are as follows:

"GOAFEST - MEDIA ABBYS 2009"
 
LIST OF SHORTLISTED CASE STUDIES
   
SR.NO. CATEGORY AND CASE STUDY TITLE
   
1 BEST USE OF TELEVISION
   
I Godrej Eon x Lcd
ii Lets just Play
iii India votes : To shave… or Not ?
iv How to release a campaign before releasing it
v 20 milion Experiences, in 10 seconds
 
2 BEST USE OF CINEMA
 
I TATA ACE - Amhi Satpute
ii Asian Paints - Chalk Board & Glow Wall - Bhoothnath
iii VERVE - Dostana
iv Ghajini Power Styling by van heusen
   
3 BEST USE OF NEWSPAPERS AND MAGAZINES
 
I TROPICANA 100 % - TOI
ii Colgate "oral Health Month"
iii All the A's are with us
iv Launch In india Gets Competition to see red !
v IBM Action - (Verb) Highlighter
vi Tanishq Aleya
vii Hero Honda tagline becomes front page headline
viii Breaking Barriers
   
4 BEST USE OF OUTDOOR AND AMBIENT MEDIA
 
I The Iron Man
ii Ganpatti Bappa - (2.0)
iii Opinion Poll
iv Slim: VLCC
v Khujli Mitaye - Itch Guard ( Tube)
vi Free Calls between friends
vii A serious book store for the city of book covers
viii Yeh hai 'Dilli 6' , Mere Yaar !!!
   
5 BEST USE OF SPECIALEVENTS & STUNT\LIVE ADVERTISING
   
I The Iron Man
ii The Scooty Institute : TVS
iii Ganpatti Bappa - (2.0)
iv Opinion Poll
v Playground is a classroom without walls, giving children freedom….
vi Live Stunt Advertising with a bollywood pot boiler flick
 
6 BEST USE OF RADIO
   
I Jaggu Ki Safai
ii RmkV Wedding Silks - We pay your bills
iii Dheena's Guinness world record
iv Vodafone Owns Call conference platform by taking it LIVE on Radio !!
v Listeners are the new radio programmers
vi Listen to Your Heart Beats
   
7 BEST USE OF INTERNET AND NEW MEDIA
   
I Ganpatti Bappa -(2.0)
ii Matt The Mind Reader
iii Matt The Mind Reader
iv Wimbledon Fever in your Inbox
v Say "CONDOM" aloud
vi Celebrate with Cadbury Dairymilk
vii 1 Billion Votes
   
8 BEST USE OF SPONSORSHIP
   
I " Kya aap panchvi pass se tez hai "
ii Success begets Success
iii Serena Williams & HP….
iv "Value Investing" - The Warren Buffet Way
v Was it a DLF or Nokia IPL ?
vi Airtel:Who is the Big Boss ?
   
9 BEST USE OF BRANDED CONTENT
   
I The Great Indian Shopping Festival
ii Sunsilk styles bollywood
iii Salam- E - Ishq
iv Live Stunt Advertising with a bollywood pot boiler flick
v Mad in singapore
vi Meera Mom & 1
vii Limca Book Of Records
viii Diwali Rishton ki
   
10 BEST USE OF MIXED MEDIA
   
I Bringing Intel Back - Onam Integration & Promotion
ii India votes : To shave… or Not ?
iii OHM - Creating Surround
iv Viacom 18 -KKK Launch
v K.I.L.B.
vi Lets just Play
vii Taaza Udaan
viii Playground is a classroom without walls giving children freedom
ix Hair & Care Style Icon
   
11 YOUTH MARKETING
   
I The Scooty Institute : TVS
ii Axe Gets Irresstible
iii Hatke : climax with virgin
iv India votes : To shave… or Not ?
v Vodafone captures the youth with the war for love
vi Independence day National Anthem Recreated
   
12 VERTICAL MARKETING
 
I Colgate in Pursuit of the most elusive
ii Pedigree dog lover
   
13 PRO BONO MARKETING
   
I Vote for india's new national animal
ii Artist Reach Out

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