Goafest 2008: Three-day fest to kick off on April 3; speaker list declared
The Advertising Agencies Association of India (AAAI) has announced the opening of registration for Goafest 2008. This year, with the coming together of AAAI and Ad Club, the media awards will be presented on April 4, while Abby at Goafest will be presented on April 5, 2008.
Garrick Hamm, Creative Partner, Williams Murray Hamm, Donald Gunn of Gunn Report, Kevin Swanepoel, President, One Club, John Harlow, Founder, Naked, Craig Davis, Worldwide Creative Chief, JWT, Scott Goodson, Founder & CEO, Strawberryfrog, and Stephen Gatfield, CEO, Lowe Worldwide, are some of the top names that feature in the list of Goafest 2008 speakers.
Madhukar Kamath, President, AAAI, said, "Goafest is the national platform for the celebration of creativity in advertising. It gets bigger and better every year. Last year nearly 2,300 delegates attended, of which over 800 were under 30. This year we expect this number to increase substantially.”
Kamath added, “Goafest 2008 will feature Abby, the premier award from Ad Club Bombay. The coming together of AAAI and Ad Club is a landmark event made possible by the desire of the entire industry to have one award and one glorious festival."
Bhaskar Das, President, Ad Club Bombay, commented, "The industry is witnessing challenging times for which we need to focus our priorities on doing things in a collaborative manner and not dissipate energy through frictional losses. The efforts of the joint committee are paying off already, with an impressive list of guest speakers.”
Jagdip Bakshi, Chairman, Goafest 2008, said, "The objective is to present young professionals the opportunity to interact not just with Indian gurus but also meet international personalities well known in their respective fields.”
"We are very close to confirming some more big names in advertising globally, and will share their details as soon as possible," Bakshi added
Like last year, Goafest will be at Cavelossim Beach, Goa, in a specially created 'Advillage'. The festival kicks off on April 3rd with an 'Industry Conclave' where the who's who of advertising and media will reflect and debate issues and challenges facing the industry.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking