Judging processes at award functions have always been under the scanner, with clusters of people either supporting or opposing it. In a novel initiative by Advertising Agencies Association of India, who is the organiser of the GoaFest, the judging processes will be recorded on a video camera along with an audit of the jury proceedings.
AAAI has made no secret of the fact that there would be accentuated focus on the judging process of the awards to ensure transparency, and hence credibility in the GoaFest awards. Arvind Sharma, Chairman, GoaFest Committee, emphasised on this again.
There will be four juries in all, one each for Press, TV, Outdoor/Ambient and Radio. The jury chairmen include Prasoon Joshi for Press awards, Ravi Deshpande for Television awards, KV Sridhar for Outdoor awards, and Josy Paul for Radio awards. While the Press jury will also judge the Direct entries, the TV jury will also judge the Interactive entries. Meanwhile, Sam Balsara will head the Media awards Jury.
The Goafest 2007 has four key awards: the Gold, the Silver, the Bronze, and Grand Prix, with 17 categories for the Creative awards. The Media awards are divided into 19 categories with 11 categories for ‘Use of Media’ awards and eight for ‘Specialist Media’ awards.
Paul noted, “The most important aspect of these awards is the transparency in the judging process as this will be videotaped, so that having any doubts can verify the whole process.”
In an official communiqué about the judging process, the organisers have informed, “If at the judging time and venue, some judges nominated to a jury don’t make it, the judges present will constitute the jury. Quorum for any jury is a minimum of five members.”
The official communiqué further informed, “All jury decisions will be made on the basis of jury votes via a show of hands and in case of tie, the jury Chairman may cast an extra vote to resolve the tie.” The communiqué also noted that “a jury member is prevented from discussing or voting for his/her agency’s work during the judging process”.
All the works have to be cleared by a simple ‘yes’ and ‘no’ system to reach the ‘Short-list’ stage, at which stage the jury will discuss and review the works and vote for it to make it a finalist. Similarly, from this stage, the works will be re-discussed for its merits and de-merits one by one and awarded a bronze, silver or gold. All metal winning works will be reviewed and re-discussed at each stage to look at its prospects of winning a superior metal.
The communiqué pointed out, “All the Gold winning works across categories will again be reviewed together and re-discussed, and the jury will pick the Grand Prix winner. A simple majority of the jury members present is necessary for the work to win the Grand Prix.”
Speaking about the Grand Prix, Deshpande said, “It will be the best-of-the-best work presented. And, since there are usually some works which a rare piece among the gems, that work will be awarded a Grand Prix at the fest.”
The organisers have also mentioned about recording the jury proceedings through video camera and also informed about the audit of jury proceedings through an independent team of proctors and auditors who will be there at the judging venue to certify adherence to the process.