The GoaFest 2007 ended on an energetic note with the Creative Awards. Rediffusion DY&R bagged the maximum awards (40 metals in all), among which four were Gold. In the second rank is Grey Worldwide with a total of 31 metals that included one Gold. Leo Burnett bagged 29 metals, while McCann Erickson received 25 metals which comprised three Golds.
Taking a look at the big ones, JWT won the Grand Prix Award in the Outdoor category for the Kurkure ad titled ‘Fire starter’. The agency also bagged a Gold under the Outdoor category for Season/Confectionary Snacks. In the Television category, McCann bagged a Grand Prix for its client Perfetti’s brand Happy Dent titled ‘Palace’.
The same commercial also bagged a Gold in Television and was also awarded a Gold for the Best Direction and Art Direction. A advertising bagged a Gold for Thunderbird titled ‘Mom’ under Automotive Products in Television. FCB Ulka took home a Gold under the Media category for Television for the Zee Cinema ad titled ‘Pyaar ki Shuruvat’.
In Outdoors, TBWA\India bagged a Gold under the sub-category of Personal Consumer Household Goods for Pril. In the sub-category of Home Electronics and Entertainment, Rediffusion DY&R and Onions Creative bagged a Gold each for iPod and Haier respectively. Grey Worldwide bagged a Gold for TCI under Travel, Hotels and Leisure.
In Media, Rediffusion DY&R again bagged a Gold for the Sanctuary magazine ad titled ‘Sanctmagazine Switch’. In the Outdoor Craft category, Rediffusion DY&R bagged a Gold for Midland Bookshop ad titled ‘Uncle Tom’s Cabin’, and yet another Gold for ‘On the road’ in the Shopping and Dining category.
In the Interactive Media, Web Chutney Studio took away a Gold for Makemytrip.com ad titled ‘The Moving Train’ for the sub-category Business Products and Marketing of Services.
Under the Direct Marketing category for retail/clothing, footwear and accessories, Rediffusion DY&R bagged a Gold for Midland Bookshop ad titled ‘Uncle Toms Cabin’.
Mahesh Chauhan, President, Rediffusion DY&R, is excited with the wins and is already throwing an open to challenge for next year. He said, “We are going to kill the others next year.”
Grey Worldwide’s Sajan Raj Kurup said, “I think it’s a great surprise that we won. It’s an emphatic victory for us and now we are among the top three. I wish we got a lot many more Golds.”
Needless to say that Prasoon Joshi was elated with the recognition Happy Dent received. He said, “This is something that is very close to my heart. It feels nice to see that the ad is getting so much recognition and awards, nationally and internationally.”
Even as the Creative Awards did showcase some of the best work that is done in the country at present, the Jury Chairmen believe that there is still some distance to go for Indian advertising. On the Interactive category, Ravi Deshpande said that although there were some decent entries, there is still a long way to go. He stated that the Print category had some great entries in Art Direction, but there is scope for improvement.