GoaFest 2007, referred to as India’s only advertising festival, has received good responses from the media and advertising fraternity. In the press meet where AAAI officials threw light on the different details around the festival, it was informed that they have received 3,212 entries from over a 100 advertising agencies across the country for both the Creative and Media awards. Of the received entries, around 192 have been received from 23 agencies for the Media awards alone, which will be held for the first time.
Srinivasan K Swamy, President, Advertising Agencies Association of India, said, “This will be the most definitive award ceremony with the largest ever gathering of advertising, marketing and media fraternity.”
“Entries are restricted to advertising agencies, since we believe that the GoaFest is a platform for agencies to showcase their work among their peers,” added Arvind Sharma, Chairman, GoaFest Committee.
Commenting on the Media awards, Gowthaman, MD-West and South, Mindshare, remarked, “In an era of media convergence, it is necessary to recognise the media people too.”
The awards are to be distributed over two nights, consisting of the Media and Advertising awards. The committee has also informed that Grand Prix awards will be distributed along with the Gold, Silver and Bronze awards. In all, there will be 17 categories for the Creative awards comprising Press, Outdoor, TV and Radio, with sic categories dedicated to Direct Marketing and Interactive Marketing. The Media awards are divided into 19 categories, with 11 categories for ‘Use of Media’ awards and eight for ‘Specialist Media’ awards.
A jury comprising experts from the advertising, media and marketing fraternity, will decide the winners of the awards. For the Creative awards, the jury includes Prasoon Joshi for Press awards, Ravi Deshpande for Television awards, KV Sridhar for Outdoor awards and Josy Paul for Radio awards. Meanwhile, Sam Balsara will head the Media jury.
GoaFest 2007 will also include interactive creative workshops, creative and media seminars. There will be presentations from international industry experts, along with discussions on pertinent issues and review work from around the country.
Similar to the previous year, the GoaFest organising committee has decided to provide special subsidised packages for delegates under the age of 30. The margin of the under-30 package early registrants has increased from 500 in 2006 to 800 this year.
Commenting on the ‘youth focus’, Jagdip Bakshi, Co-Chairman, GoaFest Committee, AAAI, said, “Our objective is to try and get the younger advertising people from across the country more involved in advertising.”
An Advertising Conclave, ‘15 to 50: The Next Big Leap!’ has also been planned to coincide with the festival. The conclave, to be conducted by AAAI in association with the Indian Broadcasting Foundation, will be held on April 19 and 20, and will have panellists like Subhash Chandra, Raghav Bhal, and Dr Pramat Sinha among many others, voicing their opinions on discussing strategies to move the Rs 15,000 crore industry to a Rs 50,000 crore one in the next three to five years.
Replying to a query from the media on whether AAAI has any effectiveness awards on the cards, Swamy also mentioned that there are plans to launch a separate award show for advertising effectiveness, which would be similar to the international Effie awards. However, it is much too premature to talk about this.