GoaFest 2006 saw some of the best works in Indian advertising compete with each other, while some of the most respected names of the business judged these awards. While McCann Erickson, JWT and Leo Burnett dominated the awards, other agencies like Grey Worldwide, Saatchi& Saatchi, Euro RSCG, Mudra, Contract, Orchard, Web Chutney and Tribal DDB were not far behind.
JWT’s Slim Jeans was one of the highest award winning campaigns. In all, the agency won seven Golds along with six Silvers and nine Bronzes. Of these, five were for the Levi’s Slim Jeans campaign, the other winner Gold bringers were Apollo Tubeless tyres and the Indian Red Cross. Speaking on the win, Agnello Dias, National Creative Director, JWT, said, “It is a fantastic feeling – it always is. Slim Jeans was like a Man of the Match for us this year and it is great to see the campaign score like this.”
On the fact that the agency didn’t win the highest number of metals, he said, “I don’t think anyone goes to get the Silver or the Bronze. That said, I think it means that while there are some areas of excellence, some areas need more attention.”
McCann Erickson took home the highest number of metals. Voicing the sentiments of the agency, Manish Bhatt, Senior Creative Director, McCann Erickson, said, “The best part is that we have won for some of our biggest clients like UTI, Big Babool, Coca-Cola, and that is a great feeling. Also, the awards that we have won for Wonder Bra and so on are on the basis of the category insights and not exaggeration or other such tactics. I think that is an achievement.”
The agency won five Golds, 14 Silvers and 23 Bronzes in total. The Golds came for A Salon De Beaute, Band Aid Fast Heal, Wonder Bra, Pears Oil Control, and ‘Family’ UTI Bank.
Leo Burnett bagged four Golds, 14 Silvers and 17 Bronzes. The Gold winners included Times of India-Pakya, two Maneland Jungle Lodge, and the Heinz-Thick Football player ad. Santosh Padhi (Paddy), Executive Creative Director, Leo Burnett is understandably a happy man. He said, “The competition was with some of the best agencies in the country and the awards definitely saw more agencies participating than the other awards in the country. From that point of view, this is a great feeling.”
Of the other winners, Contract won nine awards in all – one Gold, one Silver and seven Bronzes. Everest brand Solutions, too, won nine awards – four Silvers and five Bronzes. Mudra won three Silvers and six Bronzes. The other Gold winners were Orchard, Euro RSCG, Web Chutney, Saatchi & Saatchi and Tribal DDB. While Gold eluded Grey Worldwide, the agency still added 14 awards to its kitty – five Silvers and nine Bronzes.