Top Story


Home >> Advertising >> Article

GMR Group assigns advertising and PR mandate to Prem Associates Advertising and Marketing

Font Size   16
GMR Group assigns advertising and PR mandate to Prem Associates Advertising and Marketing

GMR Group, which has in its stable GMR Infrastructure, GMR Energy, GMR Hyderabad International Airport Ltd, GMR Delhi International Airport Pvt Ltd, and all other subsidiaries and associate companies, has appointed Prem Associates Advertising and Marketing, Mumbai to handle all their creative, media, public relations and other publicity related assignments.

The GMR Group has envisaged a budget of over Rs 30 crore during the financial year. There was no pitch call for the account. Prem Associates Advertising and Marketing had worked for the Group earlier, but in a limited way.

Thus, based on the comfortability factor, the company ended up awarding the mandate to Prem Associates.

Dr Vijay Vancheswar, Group Head and Vice-president, Corporate Communications, GMR Group, said, “Their good service, their competitive rates and the comfort level that we share with Prem Associates Advertising and Marketing led us to give them the responsibility. We found the relationship to be worthwhile.”


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.