GMR Group, which has in its stable GMR Infrastructure, GMR Energy, GMR Hyderabad International Airport Ltd, GMR Delhi International Airport Pvt Ltd, and all other subsidiaries and associate companies, has appointed Prem Associates Advertising and Marketing, Mumbai to handle all their creative, media, public relations and other publicity related assignments.
The GMR Group has envisaged a budget of over Rs 30 crore during the financial year. There was no pitch call for the account. Prem Associates Advertising and Marketing had worked for the Group earlier, but in a limited way.
Thus, based on the comfortability factor, the company ended up awarding the mandate to Prem Associates.
Dr Vijay Vancheswar, Group Head and Vice-president, Corporate Communications, GMR Group, said, “Their good service, their competitive rates and the comfort level that we share with Prem Associates Advertising and Marketing led us to give them the responsibility. We found the relationship to be worthwhile.”