Top Story

e4m_logo.png

Home >> Advertising >> Article

Globally affiliated businesses to set the ball rolling for BBH India

26-November-2008
Font Size   16
Share
Globally affiliated businesses to set the ball rolling for BBH India

Now that Bartle Bogle Hegarty (BBH) has officially launched in India, the Indian agencies that have been handling some of the businesses that BBH works on internationally have some reasons to worry. It is learnt that businesses such as Axe from Hindustan Unilever is already parting ways with Lowe India to be with BBH. Another business that is being spoken about in similar vein is Audi.

Needless to say that BBH India is not offering any views on this, and HUL officials, too, were not available for comments. In a recent visit to India, top BBH officials that included Sir John Hegarty, Nigel Bogle and BBH CEO Simon Sherwood, didn’t offer any comments on the new account front, and on the possibility that BBH’s global clients, who have been in India for some time and work with other agencies here, could move to BBH India. BBH’s A-team just stated consistently that “there was still time” before they could announce anything on the new businesses. An email sent to BBH India on this also went unanswered.

Sources close to the development explained, “There is hardly any India-specific Axe TVCs anyway. Whatever creative that we were seeing here recently were only the international TVCs and BBH has created most of them.”

Lowe India handles Axe.

In their visit, both Hegarty and Bogle met many of their clients with Indian operations, including Vodafone. However, the industry so far is buzzing only with Axe and Audi. Some of the other global clients that BBH is handling include British Airways, Levis, and Johnnie Walker, among others.

Also read:

BBH officially launches India ops; presents ‘When the World Zigs, Zags’ philosophy

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO