Top Story

e4m_logo.png

Home >> Advertising >> Article

Globally affiliated businesses to set the ball rolling for BBH India

26-November-2008
Font Size   16
Share
Globally affiliated businesses to set the ball rolling for BBH India

Now that Bartle Bogle Hegarty (BBH) has officially launched in India, the Indian agencies that have been handling some of the businesses that BBH works on internationally have some reasons to worry. It is learnt that businesses such as Axe from Hindustan Unilever is already parting ways with Lowe India to be with BBH. Another business that is being spoken about in similar vein is Audi.

Needless to say that BBH India is not offering any views on this, and HUL officials, too, were not available for comments. In a recent visit to India, top BBH officials that included Sir John Hegarty, Nigel Bogle and BBH CEO Simon Sherwood, didn’t offer any comments on the new account front, and on the possibility that BBH’s global clients, who have been in India for some time and work with other agencies here, could move to BBH India. BBH’s A-team just stated consistently that “there was still time” before they could announce anything on the new businesses. An email sent to BBH India on this also went unanswered.

Sources close to the development explained, “There is hardly any India-specific Axe TVCs anyway. Whatever creative that we were seeing here recently were only the international TVCs and BBH has created most of them.”

Lowe India handles Axe.

In their visit, both Hegarty and Bogle met many of their clients with Indian operations, including Vodafone. However, the industry so far is buzzing only with Axe and Audi. Some of the other global clients that BBH is handling include British Airways, Levis, and Johnnie Walker, among others.

Also read:

BBH officially launches India ops; presents ‘When the World Zigs, Zags’ philosophy

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

Mindshare won the Agency of the Year awards with 9 gold, 7 silver and 12 bronze metals and a total points tally of 265