Now that Bartle Bogle Hegarty (BBH) has officially launched in India, the Indian agencies that have been handling some of the businesses that BBH works on internationally have some reasons to worry. It is learnt that businesses such as Axe from Hindustan Unilever is already parting ways with Lowe India to be with BBH. Another business that is being spoken about in similar vein is Audi.
Needless to say that BBH India is not offering any views on this, and HUL officials, too, were not available for comments. In a recent visit to India, top BBH officials that included Sir John Hegarty, Nigel Bogle and BBH CEO Simon Sherwood, didn’t offer any comments on the new account front, and on the possibility that BBH’s global clients, who have been in India for some time and work with other agencies here, could move to BBH India. BBH’s A-team just stated consistently that “there was still time” before they could announce anything on the new businesses. An email sent to BBH India on this also went unanswered.
Sources close to the development explained, “There is hardly any India-specific Axe TVCs anyway. Whatever creative that we were seeing here recently were only the international TVCs and BBH has created most of them.”
Lowe India handles Axe.
In their visit, both Hegarty and Bogle met many of their clients with Indian operations, including Vodafone. However, the industry so far is buzzing only with Axe and Audi. Some of the other global clients that BBH is handling include British Airways, Levis, and Johnnie Walker, among others.
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