Global marketing agency ‘iris’ rides into India with Sony Ericsson in its kitty

Global marketing agency ‘iris’ rides into India with Sony Ericsson in its kitty

Author | Tuhina Anand | Friday, Sep 28,2007 9:25 AM

Global marketing agency ‘iris’ rides into India with Sony Ericsson in its kitty

Independent global marketing agency, iris, has commenced its operations in India. The agency has already been appointed as Sony Ericsson’s integrated marketing communications agency in India. iris works across all media and disciplines and its clients globally include Shell, Sony Ericsson, adidas, Unilever and Coca-Cola.

In India, the agency will be concentrating on increasing Sony Ericsson’s integrated retail, promotional and event marketing initiatives. The agency had earlier rolled out the Cybershot phone campaign ‘Top Shot’, the campaign for the film ‘Spiderman 3’, and the activation of the unique collaboration between Robbie Williams and Asha Bhosle, although these were done from the agency’s Singapore office for the Indian market.

In a statement released by the agency’s London office, Stewart Shanley, Global CEO, iris, commented, “Having worked across the globe with other Sony Ericsson teams, we are relishing the chance to partner with them in a dynamic market like India.”

Lennard P J Hoornik, Head of Asia Pacific, Sony Ericsson, said, “iris is a key agency partner in the implementation of our promotional, retail and event marketing programmes. Their combination of creativity and customer insight makes them a valued addition to our team in India.”

The eight-year-old agency has quickly gained an international reputation across technology, youth, retail and sports marketing. It is reliably learnt that the agency has already made a number of key appointments for its Indian operations as it seeks to establish itself quickly in the marketplace.

Established in 1999 by Ian Millner and Stewart Shanley, iris has over 300 people on its rolls and claims to be growing at a fast pace. The agency is now in the advanced stages of establishing itself as an independent global micro network. This has been achieved through a four-year-long organic diversification process by both geography and discipline, which now sees iris having regional hubs of strategic and creative excellence in New York, London and Singapore, as well as specialist branded offerings in the experiential, PR, direct, digital and analytics spaces.

The agency is committed to ‘media anything idea everything’, a creative vision that encompasses iris’ interpretation of integrated marketing.

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