Global creative agency Imagination enters India

Global creative agency Imagination enters India

Author | exchange4media News Service | Monday, Jan 09,2012 8:04 AM

Global creative agency Imagination enters India

Global creative agency Imagination has announced the opening of its new offices in India. The India operations of Imagination would be the agency’s 16th office in the world. In the past, Imagination has produced some campaigns for India out of its international offices. The agency has identified Mumbai and Bangalore as the locations for its India offices.

Imagination has roped in Uday Vijayan as Director, Imagination India. Vijayan began his career in account management and has worked with global agencies, including JWT, Bozell and George P Johnson. He is responsible for all aspects of the India operations, from setting up a team to building client respect for the agency.

Commenting on the India foray, Mark Barrett, CEO, Asia Pacific, Imagination, said, “Our entry into India is a true manifestation of a well thought-out and structured growth plan of our business. India makes for an exciting and an exponentially blooming market. With an aim to strengthen the footing of our global and Indian clients, we are geared to reach new heights, with our distinctive approach to creating brand experiences.”

To mark its entry into the Indian market, Imagination will be creating distinctive experiences at the ongoing AutoExpo 2012 in Delhi for brands such as Land Rover, Ford and Tata Motors. While the Tata Motors theme is ‘Inspired by People’, the Ford theme is around the four brand pillars of Quality, Green, Smart and Safety. The Ford pavilion will also have a performing magician to communicate ‘Blink of an Eye’ concept that covers the safety angle of Ford cars. Imagination had earlier designed the Tata Motors stall at the Auto Expo in 2010.

Besides this, Imagination also handles clients like the Oberoi Hotels and Andaz Hotels by Hyatt, where they are leading the design and styling of the new Andaz Hotel in New Delhi.

Barrett added, “If we look around at businesses and brands, there is only so far one can go with slimming down, re-engineering, streamlining it. This is where we step in with our ability to create ideas and opportunities for brands, which enable us, transform business through creativity. Imagination is a global creative agency that focuses on creating engaging experiences and thus helping create, strong relationships between brands and consumers. To do this, we use media neutral platforms be it events, exhibitions, digital, retail design that are appropriate, to the brand situation.”

Headquartered in London, Imagination was founded 40 years ago. The agency has its Asia Pacific headquarters in Hong Kong, while its other offices in the region are in Beijing, Shanghai, Singapore, Sydney, Melbourne and Tokyo.

The agency’s global clients list includes Jaguar, Aston Martin, Shell, Tata Motors, Ford, Canon, British Airways, and The Body Shop, to name a few.


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