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GlaxoSmithKline Pharmaceuticals scouts for creative agency for their new cancer drugs & vaccines

24-September-2008
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GlaxoSmithKline Pharmaceuticals scouts for creative agency for their new cancer drugs & vaccines

GlaxoSmithKline (GSK) Pharmaceuticals India, which had recently launched its special breast cancer drug Tykerb and would soon be announcing some new vaccines, are on the lookout for an agency to handle its creative duties for this business.

According to some of media reports, the multinational drug company’s vaccines business is estimated at Rs 120 crore. However, many of these products are not advertised commercially with their brand names tagged. They are mostly communicated through public awareness campaigns or through BTL activities.

The Consumer Healthcare products under the umbrella brand of GSK have an empanelment of agencies that handle the creative business. Ogilvy & Mather handles Crocin and Eno brands, while Horlicks, Boost and Iodex is handled by JWT India.

None of the officials concerned were available for comments at the time of filing this report.

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