Top Story


Home >> Advertising >> Article

Gionee paints Kolkata orange this Durga Puja

Font Size   16
Gionee paints Kolkata orange this Durga Puja

Global smartphone brand Gionee has unveiled a massive outdoor campaign in Kolkata capturing over 4 lakh square feet, making it one of the biggest single-city OOH campaigns ever in India. Ideated by Rapport, the outdoor specialist unit of media agency conglomerate IPG Mediabrands, this campaign has helped Gionee achieve 80-85% dominance in the market over other advertisers.

“It is vital for us to be a part of the local celebrations as Gionee stands for spreading smiles and we are committed to it”, said Nomit Joshi, AGM, Gionee.

This brand campaign covers 40 Durga Puja pandals in North and South Kolkata which includes media formats like banners, drop downs, arc gates, rotators, bridge branding, tower branding, island branding and so on. The idea is to create purchase intent and therefore the entire city has been wrapped in the hues of orange, which is the colour of the Gionee Logo.

Rapport won Gionee’s OOH account earlier this year and launched a campaign for Gionee’s Marathon M5Plus smartphone across 40 towns in India that spanned over 15-30 days. Later, Gionee kicked off the festive season with the massive 52-city campaign for Gionee S6 with Bollywood actor Alia Bhatt that will run for nearly 2 months. This campaign also covered airports and metros trains in Delhi.

Tags Gionee Durga Puja IPG Mediabrands Nomit Joshi

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...