Top Story

e4m_logo.png

Home >> Advertising >> Article

Gionee launches new TVC for its S6 series

20-February-2016
Font Size   16
Share
Gionee launches new TVC for its S6 series

Gionee has launched a new ad campaign to promote its latest  S6 series of smartphones. The campaign tries to establish the newly released S 6 series as a product for those who have a taste for good things in life and comes with the tagline—‘Shine with metal’.

The TVC highlights the unique features of the new Gionee S6 smartphone which includes: black screen gesture, face unlock feature and USB type chord for fast charging. The TVC is aimed at the young urban audience who love to use their phones on the go. It ends by saying ‘We own many of many things, but just one phone. Make that special with the Gionee S6”.

Commenting on the new product, Arvind Vohra, Country CEO & MD, Gionee India said, “Gionee has been creating benchmarks for itself in various aspects and believes in giving the consumers better than the best. The Gionee S6 guarantees a whole new experience with its elegant design and outstanding technology. It is a perfect amalgamation of looks and specs and has been crafted for our judicious consumers.”

Anand Suspi, Creative Director, AndAnd Brand Partner said, “The campaign revolves around an interesting human truth that, while we own multiples of most lifestyle products, we use just one phone and that better be the best.”

You can watch the ad here:

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve