Gionee has launched a new ad campaign to promote its latest S6 series of smartphones. The campaign tries to establish the newly released S 6 series as a product for those who have a taste for good things in life and comes with the tagline—‘Shine with metal’.
The TVC highlights the unique features of the new Gionee S6 smartphone which includes: black screen gesture, face unlock feature and USB type chord for fast charging. The TVC is aimed at the young urban audience who love to use their phones on the go. It ends by saying ‘We own many of many things, but just one phone. Make that special with the Gionee S6”.
Commenting on the new product, Arvind Vohra, Country CEO & MD, Gionee India said, “Gionee has been creating benchmarks for itself in various aspects and believes in giving the consumers better than the best. The Gionee S6 guarantees a whole new experience with its elegant design and outstanding technology. It is a perfect amalgamation of looks and specs and has been crafted for our judicious consumers.”
Anand Suspi, Creative Director, AndAnd Brand Partner said, “The campaign revolves around an interesting human truth that, while we own multiples of most lifestyle products, we use just one phone and that better be the best.”
You can watch the ad here: