Gionee has recently launched a new campaign with brand ambassador Alia Bhatt for its selfie centric smartphone ‘Gionee S6s’ with a front flash feature.
In the TVC set up, Bhatt is in between a photoshoot and the lights face a technical glitch. With the lights gone, everyone gets into a panic mode and the photographer refuses to continue the shoot without proper lighting. That’s when Bhatt takes out the Gionee S6s and shows off the front flash taking pictures of herself and shows it to the photographer.
Arvind R. Vohra, Country CEO & MD, Gionee India said, “Gionee has always been committed towards bringing products that wow the customers and enhance customer experience. The generation today loves taking selfies so now we have the Gionee S6s to target the selfie generation. Gionee has always been a trendsetter and an innovative brand which is reflected in Gionee’s devices. Resonating the same dynamism, Alia Bhatt is the perfect brand ambassador for Gionee S6s who with her youthful energy, zest and style will be able to make the connect with the consumers.”
The TVC has been conceptualised and conceived by Mullen Lintas and will be supported on digital.
Shriram Iyer, NCD, Mullen Lintas said, “Gionee is a fun and energetic brand and all its innovations are designed for the youth. Their new Gionee S6s with SelfieFlash comes with a front flash to take selfies in low light. And the idea of using Alia Bhatt for the same just clicked with selfies. So we decided to use Alia as herself and showcased how during a shoot, the lights go out and Alia thinks on her feet to complete the shoot using the Gionee S6s with selfie flash.”
· Maker of TVC:Gionee
· Agency: Mullen Lintas
· Servicing: Virat Tandon, Amjad Ali, Hemant Kapoor
· Creative: Amer Jaleel, Shriram Iyer, Prasad Venkatraman, Sarabjit Singh, Vipul Kundra
· Director: Shakun Batra
· Location: Mumbai
· Production House: Elements Films
You can watch the ad campaign here: