Top Story

e4m_logo.png

Home >> Advertising >> Article

Gionee appoints Rapport as its OOH partner

04-July-2016
Font Size   16
Gionee appoints Rapport as its OOH partner

Gionee, a leading global manufacturer of mobile devices has consolidated its entire out-of-home (OOH) mandate with Rapport India, which is the OOH arm of media agency conglomerate IPG Mediabrands.

Rapport India is a full service Out-Of-Home (OOH) agency and has the OOH AOR (agency on record) mandate for Hindustan Unilever, Amazon, Samsonite, Tata Docomo and another 23 other marquee clients.

Nomit Joshi, AGM, Gionee, said, “We are extremely happy to announce our OOH partnership with Rapport. We were impressed with the science that Rapport brought to the medium through strategy and planning, transparency, monitoring and measurement.  We are confident that our association with Rapport will be productive especially with the proprietary tools they own that will go on to heighten the impact of the brand creatives.”

Recently, Rapport launched a campaign for Gionee across 40 towns in India. The campaign was rolled out for a span of 15-30 days depending on the market which included the display of large number of units. The campaign was launched to promote Gionee’s Marathon M5Plus smartphone and targeted high impact youth hangouts, corporates, major malls and shopping areas.

“Gionee is at the threshold of breaking into the top few brands in the country in the handset segment. Rapport would certainly like to partner this journey to success”, said, Sanjeev Goyle, CEO, OOH & Rural – IPG Mediabrands India.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video