Top Story

e4m_logo.png

Home >> Advertising >> Article

Gillette signs cricketer Irfan Pathan as brand ambassador

09-February-2006
Font Size   16
Share
Gillette signs cricketer Irfan Pathan as brand ambassador

Gillette India has announced Indian all-rounder Irfan Pathan as the brand ambassador for Gillette Vector Plus. Irfan’s continuous inspiring and match-winning performances, determination to give the best to his team and the fact that he is truly a ‘self made man’, are all qualities that mirror the brand values of Gillette Vector Plus, which stands for giving consumers the confidence of looking their best and facing each day with renewed enthusiasm each time they shave with the system.

Sumeet Narang, Regional Business Manager, Blades and Razors, India, Pakistan and South Asia, Gillette India, said, “Gillette Vector Pus was designed and developed by us specially for the Indian market as part of our vision to enable Indian men to have the unmatched Gillette quality shaving experience at a very affordable price. Ever since its launch, Vector Plus has been accepted by millions of Indian men, who start their day with the ‘Winning Edge’ feeling that only a Gillette shave can provide.”

Narang further said, “I am very pleased to announce the appointment of Irfan Pathan as the first brand ambassador for Gillette Vector Plus. Irfan truly personifies the qualities of Gillette Vector Plus by being an honest, smart and self-made winner. Irfan is one of the most popular faces in Indian cricket today and is viewed by millions of Indian men as a role model.”

Pathan is the first brand ambassador to be signed on by Gillette Vector Plus. His contract with Gillette India Ltd entails close association with the brand by participating in various promotional activities for the brand.

Commenting on his association with Gillette Vector Plus, Pathan said, “It is an honour to be associated with Gillette, the world’s most renowned shaving brand. I only associate with products that I believe are the best and deliver unmatched quality. I personally use Gillette products as they offer the best shave and I can vouch for the unmatched shaving quality that Gillette Vector Plus offers. Further, all my fans can afford it as Gillette Vector Plus is designed and priced for the Indian market.”

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...