Geodesic Ltd, a developer of innovative products in the information, communication and entertainment space, has roped in Pinstorm to handle the global online launch of its undisclosed new product. The company has also brought on board Lintas Media Group as its global offline media agency of record.
Thought the company has refrained from disclosing the size of the account, sources close to the development believe it to be a multi-million dollar deal. Other agencies in the fray for the media account included GroupM, Starcom and Interactive Avenues.
Kiran Kulkarni, Managing Director, Geodesic Ltd, said, “The selection of Pinstorm and Lintas Media Group as our new agencies on board followed a comprehensive, competitive pitch. Pinstorm could understand our product and its potential and came up with a strategy that really brings our new product to life in a unique and powerful way. Pinstorm’s branding and creative recommendations were on the mark and their pay-for-performance model is extremely attractive for an aggressive marketing-driven company like ours. We are thrilled by their fresh approach and very much look forward to working with them.”
Ansoo Gupta, Head - Global Business, Pinstorm, said, “We worked really hard on the branding, creative and digital media for the launch. This win is sweet vindication of our integrated digital marketing approach. We are really excited about launching this stunning new product from Geodesic and delivering the required branding, awareness and results where and when it counts around the world.”
NP Sathyamurthy, Joint President, Lintas Media Group, added, “The LMG-Pinstorm partnership is already bearing path-breaking results – we work together on Idea Cellular, Sony, ITC, Tata Capital, Career Launcher and other clients. Our strengths are complementary and we look forward to the combined team working seamlessly to deliver the media and creative impact that Geodesic needs around the world.”