Top Story

e4m_logo.png

Home >> Advertising >> Article

Genesis PR’s Prema Sagar becomes first Indian to enter the ICCO Hall of Fame

01-October-2005
Font Size   16
Genesis PR’s Prema Sagar becomes first Indian to enter the ICCO Hall of Fame

Prema Sagar, Principal and Founder, Genesis Public Relations, has become the first Indian to be inducted to the International Communications Consultancy Organization’s (ICCO) International Hall of Fame. Her inclusion is in recognition for her pioneering work in the global PR industry.

With this award, Sagar has joined a select band of 10 global personalities, including Peter Hehir, former Chairman, Porter Novelli International; Michael Morley, Deputy Chairman, Edelman; Harold Burson, founding Chairman of Burson-Marsteller; David Drobis, Chairman Emeritus, Ketchum; Anne Forest, Managing Director Asia, Golin/Harris International; and Jean-Leopold Schuybroek, Managing Director, Interel Marien.

Sagar was instrumental in setting up Genesis Public Relations in 1992. She is also the founding President of Public Relations Consultants Association of India (PRCAI) and is currently the National Chair for India at the International Public Relations Association (IPRA), UK, and has also been the Observer, Board Management of the International Communication Consultancies Organisation.

Commenting on the PR industry, Sagar said, “There is no doubt that the PR industry in India will be a key beneficiary of the economic growth that India will experience so long as we are focussed in how we all cut the curve in our development to face the challenges. Mere publicity is no longer the measurement of success. Real measurable impact is the way forward.”

Lauding Sagar’s role in the PR industry, Veena Gidwani, President, PRCAI, said, “This honour recognises the role Prema has played in putting the Indian public relations industry on the global map and in setting its standards and values. We are confident that going forward PRCAI will be the catalyst of change in the way PR will be done not only in India but internationally as well.”

ICCO’s Hall of Fame, which was introduced in 2003, represents an exclusive recognition of the exceptional progress its members have made towards the internationalisation of the public relations industry.

A judging panel comprising Carlos Lareau, President ICCO, John Saunders, Vice-President ICCO; Simon Quarendon, ICCO Secretary General; Danny Rogers, Editor PR Week, UK; and Julia Hood, Editor, PR Week USA, selected the five eminent members who have been inducted into ICCO’s Hall of Fame.

Carlos Lareau, President, ICCO, said, “I believe this is a truly significant recognition as it comes from industry colleagues around the world. We all salute you as a leader and trailblazer in your organization, whose contributions have gone well beyond your firm and country, and is a credit to our industry at large.”

The International Communications Consultancy Organisation is the voice of public relations consultancies across the world. It is the umbrella organisation for more than 850 consultancies through their trade associations in 24 countries.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video