Prema Sagar, Principal and Founder, Genesis Public Relations, has become the first Indian to be inducted to the International Communications Consultancy Organization’s (ICCO) International Hall of Fame. Her inclusion is in recognition for her pioneering work in the global PR industry.
With this award, Sagar has joined a select band of 10 global personalities, including Peter Hehir, former Chairman, Porter Novelli International; Michael Morley, Deputy Chairman, Edelman; Harold Burson, founding Chairman of Burson-Marsteller; David Drobis, Chairman Emeritus, Ketchum; Anne Forest, Managing Director Asia, Golin/Harris International; and Jean-Leopold Schuybroek, Managing Director, Interel Marien.
Sagar was instrumental in setting up Genesis Public Relations in 1992. She is also the founding President of Public Relations Consultants Association of India (PRCAI) and is currently the National Chair for India at the International Public Relations Association (IPRA), UK, and has also been the Observer, Board Management of the International Communication Consultancies Organisation.
Commenting on the PR industry, Sagar said, “There is no doubt that the PR industry in India will be a key beneficiary of the economic growth that India will experience so long as we are focussed in how we all cut the curve in our development to face the challenges. Mere publicity is no longer the measurement of success. Real measurable impact is the way forward.”
Lauding Sagar’s role in the PR industry, Veena Gidwani, President, PRCAI, said, “This honour recognises the role Prema has played in putting the Indian public relations industry on the global map and in setting its standards and values. We are confident that going forward PRCAI will be the catalyst of change in the way PR will be done not only in India but internationally as well.”
ICCO’s Hall of Fame, which was introduced in 2003, represents an exclusive recognition of the exceptional progress its members have made towards the internationalisation of the public relations industry.
A judging panel comprising Carlos Lareau, President ICCO, John Saunders, Vice-President ICCO; Simon Quarendon, ICCO Secretary General; Danny Rogers, Editor PR Week, UK; and Julia Hood, Editor, PR Week USA, selected the five eminent members who have been inducted into ICCO’s Hall of Fame.
Carlos Lareau, President, ICCO, said, “I believe this is a truly significant recognition as it comes from industry colleagues around the world. We all salute you as a leader and trailblazer in your organization, whose contributions have gone well beyond your firm and country, and is a credit to our industry at large.”
The International Communications Consultancy Organisation is the voice of public relations consultancies across the world. It is the umbrella organisation for more than 850 consultancies through their trade associations in 24 countries.