General Motors has signed on Quasar Media as its online digital agency. Quasar Media will be working on all the brands of General Motors. Senior sources have estimated the account size to be in the region of Rs 6 crore. The incumbent agency was Interactive Avenues.
Sandip Singh, Associate Account Director, Quasar Media, said, “We will be working on all their brands. Digital marketing has been recognised as a very important medium to reach potential customers, and we are happy to partner with them in this endeavour.”
Manish Vij, Co-founder, Quasar Media, said, “GM has already executed a very successful digital campaign for the Spark launch. We together explored the new Web 2.0 digital marketing initiative in this launch which resulted in huge brand interaction.”