Top Story

e4m_logo.png

Home >> Advertising >> Article

General Motors reviews Rs 100-cr media biz

02-October-2009
Font Size   16
Share
General Motors reviews Rs 100-cr media biz

General Motors (GM) is reviewing its media duties in India. Industry sources peg the business in the vicinity of Rs 100 crore. It is understood that the automobile manufacturer is reviewing its media business in various other markets as well. In India, the business is currently handled by Madison Media.

GM officials were not available for comments at the time of filing the report, but sources familiar with the development informed that the pitch presentations are scheduled to take place next week, and that the decision would be taken after three rounds of presentation.

The creative duties, which are handled by Leo Burnett and Wieden+Kennedy, are not being reviewed at present.

General Motors India, a wholly-owned subsidiary of General Motors Corp, has brands such as Chevrolet Tavera, Chevrolet Optra and Opel Corsa in the Indian market. It also sells the imported Opel Vectra and Chevrolet Forester.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group