Top Story

e4m_logo.png

Home >> Advertising >> Article

General Motors reviews Rs 100-cr media biz

02-October-2009
Font Size   16
Share
General Motors reviews Rs 100-cr media biz

General Motors (GM) is reviewing its media duties in India. Industry sources peg the business in the vicinity of Rs 100 crore. It is understood that the automobile manufacturer is reviewing its media business in various other markets as well. In India, the business is currently handled by Madison Media.

GM officials were not available for comments at the time of filing the report, but sources familiar with the development informed that the pitch presentations are scheduled to take place next week, and that the decision would be taken after three rounds of presentation.

The creative duties, which are handled by Leo Burnett and Wieden+Kennedy, are not being reviewed at present.

General Motors India, a wholly-owned subsidiary of General Motors Corp, has brands such as Chevrolet Tavera, Chevrolet Optra and Opel Corsa in the Indian market. It also sells the imported Opel Vectra and Chevrolet Forester.

Tags

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by